Established in 2007, eToro is a leading online trading platform offering users access to various financial instruments, including stocks, ETFs, cryptocurrencies, and CFDs on several asset classes (Except in the US).
With its user-friendly interface, eToro has become a popular destination for new and experienced traders worldwide. One of the platform’s unique features is its copy trading, which allow users to follow and copy the trades of other traders.
In this article, we’ll delve into eToro’s latest statistics. We will examine the platform’s assets under management (AUM), number of users, revenue, and other relevant data, which demonstrate eToro’s growth and development over the years. This information will offer valuable insights into eToro’s performance and its impact on the online brokerage industry.
Overview
eToro has focused on making investing accessible to anyone, anywhere, while reducing dependency on traditional financial institutions. With 40 million registered users and 4.36 million funded accounts (August 2026), eToro has become one of the most renowned online brokers worldwide. The platform is straightforward to use, and the design is very appealing, even promoting interaction between investors (also known as “Social Trading”).
eToro has achieved numerous milestones, including the addition of crypto in 2017, the introduction of zero-commission stock trading in 2019, and the official launch of stock investments in the US in 2022. eToro is especially popular among young investors due to its user-friendly interface and innovative investment tools, making it a leading choice for those looking to trade and invest simply and transparently. eToro entities are regulated by top-tier governing bodies, such as the FCA and ASIC.
Here are some key corporate facts about eToro:
- Founded in: 2007
- Headquarters: Bnei Brak (Tel Aviv area), Israel
- Ticker symbol: ETOR (traded on NASDAQ Exchange)
- Sector: Financials
- Industry: Investment Banking & Brokerage Services
- Founders: Yoni Assia, Ronen Assia, David Ring
- Number of employees: around 1,500
- IPO: 14 May 2025 on NASDAQ, priced at $52 per share
To learn more about eToro’s services and features, check out our comprehensive eToro review.
eToro key figures: Q2 2026
| Metric | Q2 2026 | Q2 2025 | Change |
| Funded accounts | 4.28M | 3.63M | +18% |
| Assets under administration | $19.2B | $17.5B | +10% |
| Net contribution | $229M | $210M | +9% |
| Adjusted EBITDA | $78M | $72M | +9% |
| Net income | $53M | $30M | +77% |
Source: eToro Q2 2026 results, published 11 August 2026.
eToro users
eToro has seen a significant increase in its registered user base since its launch in 2007. According to data disclosed by eToro, the platform had 174K registered users in 2008, and the number steadily grew to 40 million by 2025.
eToro users, Cumulative registered users and newly registered users
| Year | Registered users | Newly registered users |
| 2008 | 174K | 174K |
| 2009 | 425K | 251K |
| 2010 | 1.1M | 675K |
| 2011 | 1.9M | 0.8M |
| 2012 | 2.5M | 0.6M |
| 2013 | 3.3M | 0.8M |
| 2014 | 4.0M | 0.7M |
| 2015 | 4.7M | 0.7M |
| 2016 | 5.6M | 0.9M |
| 2017 | 8.1M | 2.5M |
| 2018 | 10.0M | 1.9M |
| 2019 | 12.3M | 2.3M |
| 2020 | 17.5M | 5.2M |
| 2021 | 26.9M | 9.4M |
| 2022 | 31.4M | 4.5M |
| 2023 | 35.0M | 3.6M |
| 2025 | 40.0M | 5.0M (2024 and 2025 combined) |
Source: eToro filings and eToro Q1 2026 financial report. eToro has reported “40 million registered users” since its 2025 results without giving an exact year-end figure for 2024.
It is worth noting that while eToro has disclosed the number of registered users for all years, the number of funded accounts is not available for all years. Still, from the reports filed and publicly available, we were able to gather the following info for the funded accounts. The difference between funded and registered accounts is likely due to users who created an account but did not end up investing.
eToro funded accounts
- Q1 2020: 0.65M
- Q2 2020: 0.76M
- Q3 2020: 0.85M
- Q4 2020: 1.02M
- Q1 2021: 1.54M
- Q2 2021: 1.97M
- Q3 2021: 2.14M
- Q4 2021: 2.41M
- Q4 2022: 2.80M
- Q4 2023: 3M
- Q2 2024: 3.2M
- Q4 2024: 3.48M
- Q1 2025: 3.58M
- Q3 2025: 3.73M
- Q4 2025: 3.81M
- Q1 2026: 4.02M
- Q2 2026: 4.28M
- August 2026: 4.36M (including about 110,000 accounts from the Zengo and Bit2C acquisitions)
From the available data, eToro’s funded accounts have been steadily increasing in recent years. In the first quarter of 2020, eToro had 0.65 million funded accounts, which increased to 4.36 million in August 2026.
eToro assets under management (AUM)
eToro reports its client assets as assets under administration (AUA). They have fluctuated with the markets in recent years, from $8.4 billion in Q1 2021 to a low of $5.8 billion at the end of 2022, and a record $20.8 billion in Q3 2025. In August 2026, eToro’s AUA stood at $20.2 billion.
- eToro AUM Q1 2021: $8.4B
- eToro AUM Q2 2021: $9.4B
- eToro AUM Q3 2021: $10.6B
- eToro AUM Q4 2021: $10.7B
- eToro AUM Q3 2022: $6.6B
- eToro AUM Q4 2022: $5.8B
- eToro AUM Q4 2023: $9.5B
- eToro AUM Q2 2024: $11.2B
- eToro AUA Q4 2024: $16.6B
- eToro AUA Q1 2025: $14.8B
- eToro AUA Q3 2025: $20.8B
- eToro AUA Q4 2025: $18.5B
- eToro AUA Q1 2026: $17.0B
- eToro AUA Q2 2026: $19.2B
- eToro AUA August 2026: $20.2B
It’s worth noting that the AUM data is limited, and fluctuations may occur throughout the year. Nonetheless, eToro’s client assets have grown substantially over the years.
eToro revenue
eToro’s revenue and EBITDA have grown significantly over the years. Since it records crypto trades on a gross basis, its reported total revenues include the full value of crypto sold (over $13.8 billion in 2025), so the company uses net contribution as its main revenue measure. On that basis, eToro went from $60 million of revenue in 2016 to $868 million of net contribution in 2025, with $487 million in the first half of 2026.
eToro revenue (net contribution) and adjusted EBITDA
Figures up to 2021 are revenue as reported before the IPO. From 2022, the table shows net contribution and adjusted EBITDA, the measures eToro reports. 2026 covers the first half (Q1 and Q2).
eToro valuation
eToro has undergone various changes in its valuation over the years. In 2018, the company’s worth was estimated at $800 million after a funding round that generated $100 million, which was headed by China’s Ping An Ventures. In 2020, eToro more than tripled its valuation to $2.5 billion after an undisclosed share sale to a US company. In 2021, eToro intended to increase its value to $10.4 billion through a SPAC deal. However, the IPO was postponed to 2022, and the company’s worth declined to $8.8 billion due to market conditions. Eventually, the merger did not take place, and eToro raised a private funding round at a $3.5 billion valuation in 2023. It finally went public on NASDAQ in May 2025, at a valuation of around $4.2 billion. By October 2026, its market capitalisation had fallen to around $2 billion.
eToro valuation by year
- eToro valuation 2018: $800M
- eToro valuation 2020: $2.5B
- eToro valuation 2021: $10.4B (before SPAC amendment)
- eToro valuation 2022: $8.8B (after SPAC amendment)
- eToro valuation 2023: $3.5B
- eToro valuation 2025 (IPO target): targeting up to $4B in its U.S. IPO, with plans to raise $500M by offering 10 million shares priced between $46 and $50 each
- eToro valuation at IPO (May 2025): around $4.2B, with shares priced at $52 (they closed their first day at $67)
- eToro valuation 2026: around $2.0B market capitalisation, with shares at $25.42 (2 October 2026)
Other eToro statistics
In addition to its financial metrics, eToro shared some interesting user statistics ahead of its planned 2021 listing. The median age of eToro’s users was 35, which is relatively young compared to traditional financial institutions, which usually have older clients.
Furthermore, 95% of users invest in either crypto, stocks, or copy trading as their first action on the platform, and 54% trade across more than one product type. This shows that eToro’s user base is primarily interested in investing in various assets and that users diversify their portfolios.
Finally, 60% of new users had prior investment experience, suggesting that eToro attracts both new and experienced investors.
eToro milestones in 2026
- Acquisitions: eToro closed the acquisition of the self-custody crypto wallet Zengo in April 2026 and of the Israeli crypto exchange Bit2C in Q2 2026. In August 2026, it agreed to acquire TradeZero for up to $231 million in cash plus shares, to accelerate its US expansion (closing expected in the first half of 2027).
- New app: in July 2026, eToro launched an AI-first version of its app built around its AI agent, Tori.
- New markets and products: in Q1 2026, it added 24/7 trading on some commodities and equities, Japanese stocks and crypto trading in New York.
- Share buybacks: eToro bought back $189 million of shares in the first half of 2026.
Conclusion
All in all, eToro is known for its user-friendly platform and its commitment to making trading accessible to all investors. It has emerged as a leading investment and trading platform, achieving remarkable growth in its user base, assets under management, and revenue.
Since its May 2025 IPO, eToro has kept growing its funded accounts and client assets, even though its share price has fallen. Its social trading and copy-trading features remain major draws for users. With its strong market presence and innovative features, eToro is well-positioned to remain a leading player in the online trading industry.
Other FAQs
Is eToro a regulated platform?
eToro is a regulated platform with licenses from several financial regulatory authorities such as the CySEC, FCA, ASIC, Seychelles Financial Services Authority and SEC. To know more you can check our article “Is eToro safe?”
What is social trading on eToro?
Social trading on eToro allows users to replicate the trades of experienced traders and interact with them, gaining insights and ideas.
What is the eToro referral bonus, and how does it work?
eToro’s referral program rewards the referrer (not the friend) with $50 to $250 per referral, depending on the referrer’s balance, when the friend deposits and trades at least $100 within 90 days. It covers clients of eToro in Europe, the UK, the UAE, Singapore and Australia, but not the US. For more information, you can read our eToro referral bonus article.
Disclaimer
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 52% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.
