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eToro statistics 2024: assets under management (AUM), number of users, revenue, & more

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Franklin Silva
Updated
Jun 13, 2024

Established in 2007, eToro is a leading online trading platform offering users access to various financial instruments, including stocks, ETFs, cryptocurrencies, and CFDs on several asset classes (Except in the US). With its user-friendly interface, eToro has become a popular destination for new and experienced traders worldwide. One of the platform’s unique features is its copy trading and social trading capabilities, which allow users to follow and copy the trades of successful traders.

In this article, we’ll delve into eToro’s latest statistics for 2024. We will examine the platform’s assets under management (AUM), number of users, revenue, and other relevant data, which demonstrate eToro’s growth and development over the years. This information will offer valuable insights into eToro’s performance and its impact on the online brokerage industry.

Whether you’re a current or potential eToro user or simply interested in the online trading industry, read on to discover the latest eToro statistics for 2024.

Overview

eToro has focused on making investing accessible to anyone, anywhere, while reducing dependency on traditional financial institutions. Having reached 30+ million users, eToro has become one of the most famous online brokers worldwide. The platform is straightforward to use, the design is very appealing and even promotes the interaction between investors (aka “Social Trading”).

eToro has achieved numerous milestones, such as adding crypto in 2017, introducing zero-commission stock trading in 2019, and officially launching stock investments in the US in 2022. eToro is especially popular among young investors due to its user-friendly interface and innovative investment tools, making it a leading choice for those looking to trade and invest in a simple and transparent way. eToro entities are regulated by top-tier governing bodies, such as the FCA and ASIC.

Here are some key corporate facts about eToro:

  • Founded in: 2007
  • Headquarters: Tel Aviv, Israel
  • IPO date: was expected to IPO via a special purpose acquisition company (SPAC) deal in mid-2022, after a previous delay from December 2021, but both did not occur
  • Sector: Financials
  • Industry: Investment Banking & Brokerage Services
  • Founders: Yoni Assia, Ronen Assia, David Ring
  • Number of employees: Over 1,700

To learn more about eToro’s services and features, check out our comprehensive eToro review.

eToro users

eToro has seen a significant increase in its registered user base since its launch in 2007. According to data disclosed by eToro, the platform had 174K registered users in 2008, and the number steadily grew to 30.6 million by Q3-2022.

eToro users – Cumulative registered users and newly registered users

Year Registered users Newly registered users
2008 174K 174K
2009 425K 251K
2010 1.1M 675K
2011 1.9M 0.8M
2012 2.5M 0.6M
2013 3.3M 0.8M
2014 4.0M 0.7M
2015 4.7M 0.7M
2016 5.6M 0.9M
2017 8.1M 2.5M
2018 10.0M 1.9M
2019 12.3M 2.3M
2020 17.5M 5.2M
2021 26.9M 9.4M
2022 31.4M 6.3M
2023 35.5M 4.1M

Source: [eToro Q4 – 2023 Investor Update (Published Feb 2024)]

It is worth noting that while eToro has disclosed the number of registered users for all years, the number of funded accounts is not available for all years. Still, from the reports filed and publicly available, we were able to gather the following info for the funded accounts. Noting that the difference between funded and registered accounts is likely due to users who created an account but did not end up investing.

eToro funded accounts

From the available data, eToro’s funded accounts have been steadily increasing in recent years. In the first quarter of 2020, eToro had 0.65 million funded accounts, which increased to 2.8 million in Q4 2022. It’s important also to note that the number of funded accounts for the remaining quarters of 2022 was not available.

As of Q4 2023, the distribution of eToro’s funded accounts by region was as follows: 73% in Europe and UK, 12% in Asia Pacifics, 11% in the Americas, and 4% in the Middle East and Africa.

eToro assets under management (AUM)

eToro’s AUM has fluctuated in recent years. The available data indicate that eToro’s AUM increased from $8.4 billion in Q1 2021 to $10.7 billion in Q4 2021. In Q4 2023, eToro’s AUM was $9.5 billion.

It’s worth noting that the AUM data is limited, and fluctuations may occur throughout the year. Nonetheless, eToro’s AUM has shown steady growth over the years.

eToro revenue

eToro’s revenue and EBITDA have shown significant growth over the years, although the company publishes limited information on its financial performance. According to available data, eToro’s revenue increased from $60 million in 2016 to $630 billion in 2023.

eToro revenue and EBITDA

Year Revenue EBITDA
2016 $60M -$8M
2017 $263M $114M
2018 $369M $193M
2019 $244M $11M
2020 $605M $95M
2021 $1.23B $14M
2022 $631M $35M
2023 $630M $100M

eToro valuation

eToro has undergone various changes in its valuation over the years. In 2018, the company’s worth was estimated at $800 million after a funding round that generated $100 million, which was headed by China’s Ping An Ventures. In 2020, eToro more than tripled its valuation to $2.5 billion after an undisclosed share sale to a US company. In 2021, eToro intended to increase its value to $10.4 billion through a SPAC deal. However, the IPO was postponed to 2022, and the company’s worth declined to $8.8 billion due to market conditions. Eventually, the merger did not take place, leading to eToro seeking another private funding round.

eToro valuation by year

Other eToro statistics

In addition to its financial metrics, eToro also shared some interesting user statistics for 2023. The median age of eToro’s users is 35, which is relatively young compared to traditional financial institutions, which usually have older clients. Furthermore, 95% of users invest in either crypto, stocks, or copy trading as their first action on the platform, and 54% trade across more than one product type. This shows that eToro’s user base is primarily interested in investing in various assets and that users diversify their portfolios. Finally, 60% of new users had prior investment experience, suggesting that eToro attracts both new and experienced investors.

Conclusion

All in all, eToro is known for its user-friendly platform and commitment to making trading accessible to all investors. It has emerged as a leading investment and trading platform in recent years, achieving remarkable growth in its user base, assets under management, and revenue.

Despite facing challenges such as delays in its IPO plans, eToro has successfully attracted new and experienced investors. The platform’s social trading and copy trading features have proven to be a significant attraction for users and have helped it become one of the largest brokers by AUM, and it is likely to remain a leading player in the online trading industry.

Other FAQs

Is eToro a regulated platform?

eToro is a regulated platform with licenses from several financial regulatory authorities such as the CySEC, FCA, ASIC, Seychelles Financial Services Authority and SEC. To know more you can check our article “Is eToro safe?”

What is social trading on eToro?

Social trading on eToro allows users to replicate the trades of experienced traders and interact with them, gaining insights and ideas.

What is the eToro referral bonus, and how does it work?

eToro offers a referral program for US and UK users who can receive up to $50 by meeting certain criteria. For more information, you can read our eToro referral bonus article.

Disclaimer

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

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About the author
Author Avatar
Toni Nasr, CFA, FRM
Fintech Analyst

Toni is a Fintech Analyst with over 8 years of experience in the financial industry where he worked as a financial control analyst at a regional bank and later conducted independent investment research analysis.

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