eToro Statistics 2023: Assets Under Management (AUM), number of users, Revenue, & More

Overview

eToro has focused on making investing accessible to anyone, anywhere, while reducing dependency on traditional financial institutions. Having reached 30+ million users, eToro has become one of the most famous online brokers worldwide. The platform is straightforward to use, the design is very appealing, and even promotes the interaction between investors (aka “Social Trading”).

eToro has achieved numerous milestones over the years, such as adding crypto in 2017, introducing zero commission stock trading in 2019 and officially launching stock investments in the US in 2022. eToro is especially popular among young investors due to its user-friendly interface and innovative investment tools, making it a leading choice for those looking to trade and invest in a simple and transparent way.eToro entities are regulated by various top-tier governing bodies, such as the CySEC, FCA and ASIC.

Here are some key corporate facts about eToro:

• Founded in: 2007
• Headquarters: Tel Aviv, Israel
• IPO date: was expected to IPO via a special purpose acquisition company (SPAC) deal in mid-2022, after a previous delay from December 2021, but both did not occur
• Sector: Financials
• Industry: Investment Banking & Brokerage Services
• Founders: Yoni Assia, Ronen Assia, David Ring
• Number of employees: Over 1,400 (as of June 2021)

To learn more about eToro’s services and features, check out our comprehensive eToro review.

eToro Users

eToro has seen a significant increase in its registered user base since its launch in 2007. According to data disclosed by eToro, the platform had 174K registered users in 2008, and the number steadily grew to 30.6 million by Q3-2022.

eToro users – Cumulative registered users and newly registered users

Source: eToro Q3 – 2022 Investor Update (Published Nov 2022)

It is worth noting that while eToro has disclosed the number of registered users for all years, the number of funded accounts is not available for all years. Still, from the reports filed and publicly available, we were able to gather the following info for the funded accounts. Noting that the difference between funded and registered accounts is likely due to users who created an account but did not end up investing.

eToro funded accounts

• Q1 – 2020: 0.65M
• Q2 – 2020: 0.76M
• Q3 – 2020: 0.85M
• Q4 – 2020: 1.02M
• Q1 – 2021: 1.54M
• Q2 – 2021: 1.97M
• Q3 – 2021: 2.14M
• Q4 – 2021: 2.41M
• Q3 – 2022: 2.80M

From the available data, eToro’s funded accounts have been steadily increasing in recent years. In the first quarter of 2020, eToro had 0.65 million funded accounts, which increased to 2.8 million in Q3 2022. It’s important also to note that the number of funded accounts for the remaining quarters of 2022 was not available.

As of Q3 2022, the distribution of eToro’s funded accounts by region was as follows: 71% in Europe and UK, 13% in Asia Pacifics, 12% in the Americas, and 4% in the Middle East and Africa.

eToro Assets Under Management (AUM)

eToro’s AUM has fluctuated in recent years. The available data indicates that eToro’s AUM increased from $8.4 billion in Q1 2021 to $10.7 billion in Q4 2021. However, in Q3 2022, eToro’s AUM decreased to $6.6 billion, possibly due to market downturns in 2022, similar to several large brokers.

• eToro AUM Q1 – 2021: $8.4B
• eToro AUM Q2 – 2021: $9.4B
• eToro AUM Q3 – 2021: $10.6B
• eToro AUM Q4 – 2021: $10.7B
• eToro AUM Q3 – 2022: $6.6B

It’s worth noting that the AUM data is limited, and fluctuations may occur throughout the year. Nonetheless, eToro’s AUM has shown steady growth over the years.

eToro Revenue

eToro’s revenue and EBITDA have shown significant growth over the years, although the company publishes limited information on its financial performance. According to available data, eToro’s revenue increased from $60 million in 2016 to $1.23 billion in 2021. The company’s EBITDA has also increased over time, reaching $193 million in 2018 and $95 million in 2020. However, eToro’s EBITDA was lower in 2021 at $14 million.

eToro Revenue and EBITDA

eToro Valuation

eToro has undergone various changes in its valuation over the years. In 2018, the company’s worth was estimated at $800 million after a funding round that generated $100 million, which was headed by China’s Ping An Ventures. In 2020, eToro more than tripled its valuation to $2.5 billion after an undisclosed share sale to a US company. In 2021, eToro intended to increase its value to $10.4 billion through a SPAC deal. However, the IPO was postponed to 2022, and the company’s worth declined to $8.8 billion due to market conditions. Eventually, the merger did not take place, leading to eToro seeking another private funding round.

eToro valuation by year

• eToro valuation 2018: $800M
• eToro valuation 2020: $2.5B
• eToro valuation 2021: $10.4B (Before SPAC amendment)
• eToro valuation 2022:$8.8B (After SPAC amendment)

Other eToro statistics

In addition to its financial metrics, eToro also shared some interesting user statistics for 2021. The median age of eToro’s users is 35, which is relatively young compared to traditional financial institutions, which usually have older clients. Furthermore, 95% of users invest in either crypto, stocks, or copy trading as their first action on the platform, and 64% trade across more than one product type. This shows that eToro’s user base is primarily interested in trading and investing in various assets and that users diversify their portfolios. Finally, 60% of new users had prior investment experience, suggesting that eToro attracts new and experienced investors.

Conclusion

In conclusion, eToro is known for its user-friendly platform and commitment to making trading accessible to all investors. It has emerged as a leading investment and trading platform in recent years, achieving remarkable growth in its user base, assets under management, and revenue. 

Despite facing challenges such as delays in its IPO plans, eToro has been successful in attracting both new and experienced investors. The platform’s social trading and copy trading features have proven to be a significant attraction for users and have helped it become one of the largest brokers by AUM, and it is likely to remain a leading player in the online trading industry.

Is eToro a regulated platform?

eToro is a regulated platform with licenses from several financial regulatory authorities such as the CySEC, FCA, ASIC, Seychelles Financial Services Authority, SEC, and FINRA. To know more you can check our article “Is eToro safe?”

What is social trading on eToro?

Social trading on eToro allows users to replicate the trades of experienced traders and interact with them, gaining insights and ideas. Check out our article on social trading to learn more.

What is the eToro referral bonus, and how does it work?

eToro offers a referral program for US and UK users who can receive up to $50 by meeting certain criteria. For more information, you can read our eToro referral bonus article.