Wealthsimple statistics 2026: Assets Under Management (AUM), number of users, Revenue, & More

Founded in 2014, Wealthsimple has quickly become one of Canada’s best robo-advisors. With its intuitive interface and dedication to making investing more accessible, Wealthsimple has built a wide and diverse user base, gaining popularity among Canadian investors seeking a low-fee, user-friendly investment option. 

In this article, we’ll explore Wealthsimple’s latest statistics. We will examine the platform’s assets under management (AUM), number of users, revenue, and other relevant data, which showcase Wealthsimple’s growth and impact on the investment industry. This information will provide valuable insights into Wealthsimple’s performance and potential as a game-changer in investment management.

Whether you’re a current or potential Wealthsimple user or simply interested in the investment management industry, read on to discover the latest Wealthsimple statistics.

Overview

Wealthsimple began with a mission to provide smart, simple investing that is accessible to everyone. Their focus on low fees without an account minimum has made investing possible for those who may have been excluded by traditional investment management services. It offers three main services:

• Wealthsimple Invest: a Robo-advisory platform that offers a variety of investment options with automated portfolios that are globally diversified and optimized for tax efficiency, and it also offers socially responsible portfolios and halal portfolios compliant with Islamic law.
• Wealthsimple Cash: a debit card that offers cashback rewards on purchases and is linked to a high-interest savings account.
• Wealthsimple Trade: a commission-free stock and ETF trading app that allows users to buy and sell stocks and ETFs on Canadian and US exchanges.

Here are some key corporate facts about Wealthsimple:

• Founded in: 2014
• Headquarters: Toronto, Ontario
• IPO date: Privately held company, Wealthsimple’s IPO date is not disclosed yet
• Sector: Financials
• Industry: Investment Banking and Brokerage
• Founder: Michael Katchen, Rudy Adler
• Number of employees: 2,000+ (source: LinkedIn, as of April 2026)

Ownership

Wealthsimple is a privately held Canadian company that has raised over CA$1.85B in funding across multiple rounds, including a CA$750 million Series F round in October 2025 co-led by Dragoneer Investment Group and GIC at a post-money valuation of CA$10 billion.The company is backed by over 30 investors and is majority-owned by Power Corporation, a Canadian multinational corporation in the financial services industry.

As of October 2025, Power Corporation indirectly held approximately 55.1% of Wealthsimple through investments made through their holdings in Power Financial, IGM Financial, and Portag3 Ventures.

Here is a list of the major investors:

Wealthsimple Investors

Since Wealthsimple is a private company, its ownership structure is not publicly disclosed and may have changed over time.

Wealthsimple users

Wealthsimple has experienced impressive growth since its inception in 2014. As of 2025, the platform serves more than three million Canadians, representing approximately 5% of Canadians aged 18+ (up from less than 3% in 2021, according to Ipsos’ Canadian Financial Monitor Study). The company added more than 650,000 new clients throughout 2025.

Wealthsimple aims to make its platform accessible to everyone, regardless of income or investment experience. This has made it particularly popular among younger investors who may have been priced out of traditional investment management services. 

In December 2015, Wealthsimple had only 10,000 users, but between 2019 and 2022, there was an exponential increase in users from 150,000 to 2 million, indicating a diverse and rapidly growing user base as the company continues to expand its offerings.

Although Wealthsimple does not disclose its number of users publicly, we have gathered some insights from articles and interviews with the company’s CEO. Based on this information, we have compiled the following data:

Wealthsimple users by year

According to Wealthsimple’s CEO Michael Katchen, the user base ranges from 18 to 102 years old, however the majority of clients are young professionals in their 20s, 30s, and 40s. Moreover, in 2017, Wealthsimple mentioned that the majority of its clients were male (67%), while 33% were female.

Wealthsimple AUM

Wealthsimple has experienced a remarkable evolution in terms of assets under management (AUM) since its inception in 2014. The company quickly gained popularity and the trust of thousands of clients who were attracted to its accessible platform and low fees. Although Wealthsimple does not regularly disclose its AUM, here is a breakdown by year based on information gathered from reliable sources:

Wealthsimple AUM

Wealthsimple valuation

Wealthsimple’s remarkable growth is also evident in its increasing valuation, which has surged over the years. Despite this impressive growth, Wealthsimple has not gone public and continues to rely on private funding. The company was valued at CAD 5 billion in 2021, up from CAD 1.4 billion in 2020.

However, its major investor, Power Corporation, wrote down the value of its Wealthsimple stake by over 50% in 2022 amid the tech sell-off, slashing it to CAD 0.9 billion by Q2 2022. Power Corporation then progressively marked the value back up through 2023 and 2024, valuing its stake at CAD 2.2 billion by end of 2024 and CAD 2.7 billion by June 2025.

In October 2025, Wealthsimple closed a CAD 750 million Series F round co-led by Dragoneer Investment Group and GIC, with participation from new investor CPP Investments alongside existing backers Power Corporation, IGM Financial, ICONIQ, Greylock, and Meritech. The round, consisting of a CAD 550 million primary offering and a CAD 200 million secondary component, closed at a post-money valuation of CAD 10 billion – making Wealthsimple one of Canada’s most valuable private venture-backed tech companies.

Wealthsimple valuation

Wealthsimple revenues

Wealthsimple generates revenues primarily through management fees charged to its clients, which range from 0.2% to 0.5% of assets under management per year, tiered across three client levels: Core (0.5%), Premium (0.4%, for households with CAD 100,000+ in assets), and Generation (starting at 0.4%, as low as 0.2% for households with CAD 10M+). In addition, it earns money through:

• Currency conversion fees: 1.5% on CAD/USD trades for self-directed accounts (tiered down to 0.5% for USD sub-accounts above CAD 100,000); 0.4% on managed investing accounts.
• Crypto transaction fees: 1.5%-2% per trade.
• Interest on cash balances: Earned from client deposits, including chequing accounts (rebranded from Cash accounts in June 2025).
• Interchange fees: From Wealthsimple debit card and Visa credit card purchases (credit card product launched in June 2025 with Visa Infinite and Visa Infinite Privilege tiers).
• Margin interest: Charged at Prime+0.5% for Core, Prime for Premium, and Prime-0.5% for Generation clients.
• Administrative fees: Charges for services like phone trades, paper statements, and USD accounts.
• Tax filing: Pay-what-you-want model via Wealthsimple Tax, which processed more than 1.7 million returns during the 2024 tax season (about 1 in 5 Canadians who self-filed).
• Mortgages and other banking products launched through 2024-2025.

In Q2 2024, the company generated CAD 129 million in revenue, marking an 88% rise compared to the same period in 2023, according to BNN Bloomberg. Wealthsimple also disclosed it has been profitable since Q2 2023 and remained profitable through 2024 and 2025 – a milestone many fintech competitors have yet to reach.

Being a private company, Wealthsimple is not required to disclose its financial statements publicly, and Power Corporation, as the majority shareholder, has revealed few details on the company’s revenue. Nonetheless, considering the substantial growth in Wealthsimple’s assets under administration (CAD 100 billion+ as of October 2025) and its CAD 10 billion post-money valuation from the October 2025 Series F round, it is reasonable to assume the company generates significant revenue.

Conclusion

In conclusion, Wealthsimple has established itself as a dominant player in the Canadian financial industry and is currently among the largest Robo-advisors by AUM, with over CAD 100 billion in assets under administration and more than three million Canadian clients as of late 2025. The company’s commitment to providing low-fee, accessible financial services – spanning managed investing, self-directed trading, crypto, chequing, credit cards, mortgages, and tax filing – has attracted millions of clients and driven a near-doubling of assets year over year.

Once skeptical observers questioned whether a low-fee model could ever turn a profit at scale, Wealthsimple has answered that question decisively: the company has been profitable since Q2 2023 and reached a CAD 10 billion post-money valuation in its October 2025 Series F round, making it one of Canada’s most valuable private venture-backed tech companies. As Wealthsimple continues to expand its product suite and deepen its relationships with clients – increasingly positioning itself as a full-service alternative to the Big Five banks – it is likely to remain a defining force in Canada’s financial landscape in the years ahead.

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