The Largest Robo-Advisors by AUM (2026)

Robo-advisors have expanded rapidly over the past decade as investors sought low-cost, automated wealth management. The industry now includes a mix of independent fintech startups and established institutions, with the former’s growth pushing several major banks and brokerages to launch or acquire their own automated advisory offerings.

Robo-advisors can be compared on several metrics, including fees, service breadth, and client numbers. However, assets under management (AUM) remain the clearest single indicator of scale, client trust, and commercial traction. Since most platforms charge a percentage of AUM as their management fee, it is also the primary driver of their revenue.

Here is the list of the largest global robo-advisors ranked by assets under management:

Largest robo-advisors by AUM

Robo-advisor	AUM	Date reported	Reference
Vanguard Digital Advisor and Personal Advisor	$344.6B	Dec 2025	Vanguard Advisers Form ADV
Empower (former Personal Capital)	$195.4B	Dec 2025	Empower Advisory Group Form ADV
Wealthsimple	CAD 155.6B (~$109.3B)*	Jun 2026	Wealthsimple AUA
Wealthfront	$99.0B	Jul 2026	Wealthfront platform assets
Questwealth Portfolios	CAD 100B+ (~$70.2B)*	Jul 2026	Questrade group AUA
Betterment	$70B+	May 2026	Betterment AUM
Moneybox	£23B (~$30.4B)*	Jul 2026	Moneybox AUA
M1 Finance	$14B+	Sep 2026	M1 Finance client assets
Acorns	$13.4B	Dec 2025	Acorns Advisers Form ADV
J.P. Morgan Personal Investing (former Nutmeg)	£8.5B (~$11.2B)*	Oct 2025	J.P. Morgan Personal Investing AUM
Moneyfarm	£7B+ (~$9.2B)*	Aug 2026	Moneyfarm total assets
SigFig	$3.58B	Dec 2025	SigFig AUM
Schwab Intelligent Portfolios	Not disclosed separately	N/A	Schwab financial reports
Zacks Advantage	Not disclosed separately	N/A	Zacks Investment Management AUM
Avanza Auto	Not disclosed separately	N/A	Avanza interim report Q2 2026

The robo-advisory market

Robo-advisors are part of the financial technology (fintech) wave that is reshaping the wealth management industry. Although still relatively new, this model has grown remarkably over the years.

Data providers such as Statista now forecast global robo-advisor assets through 2031, and the largest US platforms keep setting new records: Wealthfront passed $100 billion in platform assets in August 2026, and Betterment reported more than $70 billion in assets under management.

Vanguard’s advice arm, which runs Digital Advisor and Personal Advisor, remains the largest with $344.6 billion, followed by Empower, formerly Personal Capital, at $195.4 billion. Among the digital-first players, Wealthsimple (CAD 155.6 billion in assets under administration) and Wealthfront ($99.0 billion in platform assets) lead, both ahead of Betterment, which was launched in 2008 as one of the first US robo-advisors and has passed $70 billion.

One caveat before reading the numbers below: providers do not all report on the same basis. Some disclose discretionary assets under management, some report total platform assets including cash and self-directed accounts, and bank or broker-owned services often publish only a group-wide figure. Each entry states which basis applies.

What are assets under management (AUM)?

AUM refers to the market value of the assets a company manages on behalf of its clients. It is a key performance indicator that measures a firm’s success in attracting customers and growing its market share.

For robo-advisors this metric is central to revenue. Most platforms charge a fee expressed as a percentage of assets under management, known as a management fee, generally ranging from 0.25% to 1.00%.

Two related terms appear throughout this page. Assets under administration (AUA) covers everything held on a platform, including assets the provider does not manage on a discretionary basis. Platform assets is an even broader measure that can include cash management balances. Neither is directly comparable to discretionary AUM.

The largest robo-advisors reviewed

Vanguard Digital Advisor and Personal Advisor

• AUM: $344.6B
• Number of accounts: 791K+
• Reporting basis: regulatory AUM of Vanguard Advisers, covering both services
• Reporting date: December 2025

Vanguard offers two robo-advisory services for investors looking for low-cost, automatically managed portfolios: Vanguard Digital Advisor, available from a balance of $100, and Vanguard Personal Advisor, which adds access to human advisers and is aimed at investors with larger portfolios. Digital Advisor charges 0.20% a year for all-index portfolios, or about 0.15% net of credits.

According to its latest Form ADV, Vanguard Advisers managed $344.6 billion across 791,528 accounts at the end of 2025, of which $120.7 billion on a discretionary basis. This figure covers both Digital Advisor and Personal Advisor. Vanguard does not publish a current figure for Digital Advisor alone: the last one, over $19 billion, dates from June 2024.

Empower (former Personal Capital Advisors)

• AUM: $195.4B
• Number of accounts: 297K+ advisory accounts, 20M+ total investors
• Reporting basis: regulatory AUM of Empower Advisory Group
• Reporting date: December 2025

Empower is a popular robo-advisor for high net worth individuals, offering advanced personal finance tools for free alongside a comprehensive wealth management service with access to financial advisers.

According to its Form ADV, Empower Advisory Group managed $195.4 billion across 297,074 accounts at the end of 2025. That entity also runs managed accounts in workplace retirement plans, so the figure is broader than the personal wealth service. Empower Personal Wealth passed $100 billion in assets under administration in October 2025, and the group as a whole serves more than 20 million investors with $2.1 trillion in assets under administration. That multi-trillion figure is group-wide, not the wealth management arm.

Empower has a minimum investment of $100,000 and charges an annual fee of 0.89% of AUM, decreasing as assets grow, with additional services such as estate and tax professional access becoming available at higher tiers. Empower Personal Cash offers a higher interest rate on cash with no minimum balance.

Wealthsimple

• AUA: CAD 155.6B (~$109.3B)*
• Number of clients: 3.6M
• Reporting basis: platform-wide AUA, not robo-advisory only
• Reporting date: June 2026

Wealthsimple is a fintech company founded in 2014 offering wealth management to Canadian investors with no minimum balance.

As of 30 June 2026, Wealthsimple’s assets under administration reached CAD 155.6 billion with 3.6 million clients, after CAD 17 billion of net inflows in the second quarter alone. This covers the entire platform, including self-directed trading, cash and crypto, rather than the managed portfolios alone.

The company offers three main propositions: Wealthsimple Invest, the managed portfolio service, Wealthsimple Cash, a spending account and card, and Wealthsimple Trade, commission-free stock and exchange-traded fund (ETF) trading. Investors can choose from socially responsible and halal portfolios, and Wealthsimple Generations provides additional benefits and lower fees for clients above CAD 500,000.

Wealthfront

• Platform assets: $99.0B
• Number of clients: 1.51M funded clients
• Reporting basis: platform assets, including cash management
• Reporting date: July 2026

Wealthfront is a well-known US robo-advisor that has been building personalised portfolios since 2008. Portfolios are built from ETFs. The annual portfolio management fee is 0.25% of AUM.

In its results for the quarter ended 31 July 2026, Wealthfront reported $99.0 billion in platform assets across 1.51 million funded clients, and said platform assets passed $100 billion by the end of August 2026. Of the July total, $54.1 billion sat in advisory accounts and $44.9 billion in cash, so the headline figure is materially higher than the advisory book alone. Wealthfront trades on Nasdaq under the ticker WLTH. For user numbers and revenue, see our Wealthfront statistics.

The platform offers a wide range of products and tools, including a cash account, a portfolio line of credit, and the free Path tool for goal-based financial planning covering objectives such as buying a home, retiring early or saving for university.

Questwealth Portfolios

• Group AUA: CAD 100B+ (~$70.2B)*
• Number of clients: not disclosed
• Reporting basis: Questrade group AUA, robo not broken out
• Reporting date: July 2026

Questwealth Portfolios is the robo-advisory service of Questrade Wealth Management. Launched in 2018, it has become a popular option in Canada thanks to low fees and ease of use, and is available in both English and French.

Questrade does not disclose Questwealth assets separately. In July 2026 the company reported more than CAD 100 billion in assets under administration across the whole brokerage, up from roughly CAD 85 billion in late 2025. The robo-advisory service is an undisclosed share of that total, so the figure should not be read as a like-for-like comparison with pure-play robo-advisors.

Questwealth charges 0.25% a year on the first CAD 100,000 and 0.20% above that. Clients can also access human financial advisers for guidance and support.

Betterment

• AUM: $70B+
• Number of clients: 1M+
• Reporting basis: discretionary AUM
• Reporting date: May 2026

Established in 2008, Betterment is a pioneering robo-advisor providing automated portfolio management. It combines Modern Portfolio Theory with proprietary algorithms to tailor portfolios to each investor’s goals, risk tolerance and time horizon.

As of May 2026, Betterment reported over $70 billion in AUM and more than one million customers. Its latest Form ADV shows $69.5 billion in regulatory assets across 1.34 million accounts at the end of 2025, almost all on a discretionary basis. More data is available in our Betterment statistics.

Betterment suits a broad range of investors. Betterment Digital charges a management fee of 0.25% of AUM, with optional paid access to financial advisers. Betterment Premium provides unlimited access to certified financial planners along with tailored planning for an annual fee of 0.40% and a minimum balance of $100,000.

Moneybox

• AUA: £23B (~$30.4B)*
• Number of clients: 1.9M+
• Reporting basis: platform AUA, including cash savings
• Reporting date: July 2026

Moneybox is a UK digital wealth platform launched in 2016 that combines saving, investing, home buying and retirement products in a single app. It is best known for round-up saving and for the Lifetime ISA.

As of July 2026, Moneybox reported more than £23 billion in assets under administration and over 1.9 million customers, alongside a valuation of roughly £800 million following a secondary share sale on PISCES (Private Intermittent Securities and Capital Exchange System), the London Stock Exchange’s market for trading shares in private companies. The company reported revenue above £115 million in 2025 and a third consecutive profitable year, with assets up from £19 billion at the end of 2025.

The AUA figure covers the full platform, including cash savings accounts, so it is not directly comparable to a discretionary AUM number.

M1 Finance

• Client assets: $14B+
• Number of clients: 400K+
• Reporting basis: platform assets, mostly self-directed
• Reporting date: September 2026

M1 Finance is a fintech company providing commission-free investing alongside borrowing and banking services.

As of September 2026, M1 reported more than $14 billion in client assets and over 400,000 clients, up from $12.5 billion at the end of 2025. Most of that total sits in self-directed brokerage accounts rather than discretionary mandates, which distinguishes M1 from a conventional robo-advisor.

Clients build a personalised portfolio or choose from pre-built ones, presented as pies with a clear allocation for each holding. Self-directed accounts have no commissions or management fees, but a $3 monthly platform fee applies to clients with less than $10,000 on M1. In October 2026, M1 launched M1 Advisor, an artificial intelligence (AI) assistant registered as a fiduciary adviser, free for M1 clients until 31 December 2027. You can find more figures in our M1 Finance statistics.

Acorns

• AUM: $13.4B
• Number of accounts: 5.1M+
• Reporting basis: discretionary AUM (Form ADV)
• Reporting date: December 2025

Acorns is a US robo-advisory firm established in 2014, offering investment, checking and retirement accounts through its mobile app. According to its latest Form ADV, Acorns Advisers managed $13.4 billion across more than 5.1 million accounts at the end of 2025.

Be careful with the larger figures Acorns uses in its marketing: “over $33 billion invested” is a cumulative amount since launch, not current assets, and “over 16 million customers” counts everyone who has ever opened an account. Our Acorns statistics page tracks these figures over time.

Clients receive personalised portfolios aligned with their long-term goals and risk tolerance. Acorns is best known for its round-up feature, which invests spare change from everyday purchases. The company runs a subscription model with monthly fees, no minimum deposit to open an account, and investing available from $5.

J.P. Morgan Personal Investing (former Nutmeg)

• AUM: £8.5B (~$11.2B)*
• Number of clients: 265,000
• Reporting basis: discretionary AUM
• Reporting date: October 2025

Founded in 2011, Nutmeg became the largest robo-advisor in the UK before being acquired by JPMorganChase in 2021. The Nutmeg brand was retired on 3 November 2025 and the business now trades as J.P. Morgan Personal Investing, available directly and through the Chase UK app.

At the time of the rebrand the business managed more than £8.5 billion for over 265,000 investors, up from £3.5 billion and 140,000 clients at acquisition.

Portfolios are offered across several investment styles with different risk levels, including fixed allocation, fully managed, socially responsible and Smart Alpha portfolios powered by J.P. Morgan Asset Management. Clients with more than £250,000 invested have access to a dedicated relationship manager, and a full DIY investment platform was announced for 2026. J.P. Morgan has not published a newer assets figure since the rebrand.

Moneyfarm

• Total assets: £7B+ (~$9.2B)*
• Number of clients: 165,000+ (June 2025)
• Reporting basis: total assets, managed plus DIY and cash
• Reporting date: August 2026

Moneyfarm is a pan-European digital wealth manager founded in 2011 in Italy and launched in the UK in 2016. In its first-half 2025 results the company reported total assets above £5 billion, up 36% year on year, with active clients up 33% to more than 165,000. The Italian release put the same milestone at €6.5 billion. By August 2026, Moneyfarm said it managed over £7 billion in assets, including the Willis Owen fund platform it bought in 2025.

Moneyfarm offers seven personalised portfolios covering different risk profiles, including socially responsible ETFs. Portfolios can be actively managed, with the investment team monitoring and rebalancing in response to market developments, or held as fixed allocation portfolios rebalanced once a year. The range has since widened to include a self-invested personal pension (SIPP), Liquidity+ money market portfolios, a cash ISA and DIY share investing, which is why the headline figure is described as total assets rather than discretionary AUM.

Moneyfarm uses a tiered fee structure ranging from 0.25% to 0.75% a year, and investment consultants are available to discuss market events and portfolio performance.

SigFig

• AUM: $3.58B
• Number of accounts: 106,361
• Reporting basis: discretionary AUM
• Reporting date: December 2025

SigFig is a portfolio management and robo-advisory firm founded in 2011 that partners with banks and brokerages to power their digital advice programmes.

According to its Form ADV filing, SigFig managed approximately $3.58 billion on a discretionary basis as of 31 December 2025, across 106,361 accounts. The firm reports no non-discretionary assets, which makes this one of the cleanest like-for-like figures in the table.

SigFig’s account aggregation and portfolio analysis features give investors a consolidated view of their holdings. The firm also offers a free portfolio tracker to anyone who links their investment accounts.

Schwab Intelligent Portfolios

• AUM: not disclosed separately
• Number of clients: not disclosed separately
• Reporting basis: aggregated into managed investing solutions

Schwab Intelligent Portfolios is the robo-advisory service of Charles Schwab, offering automated portfolio management built from ETFs.

Schwab no longer breaks out Intelligent Portfolios in its financial reporting, folding it into a broader managed investing solutions line, so no current standalone AUM figure exists. The Intelligent Portfolios Premium tier, which paired the automated service with unlimited access to certified financial planners, was discontinued in the first quarter of 2026, and its clients were moved to the standard service, which has a $5,000 minimum and no advisory fee.

Zacks Advantage

• AUM: not disclosed separately
• Number of clients: not disclosed
• Reporting basis: parent firm regulatory AUM only
• Reporting date: May 2026

Zacks Advantage is a robo-advisor owned by Zacks Investment Management, a subsidiary of one of the largest investment research firms in the US. The service is still available, but the company does not publish assets for the robo-advisor on its own.

The most recent Form ADV, filed in May 2026, reports roughly $14.59 billion in firm-wide regulatory assets under management across all Zacks Investment Management strategies. Zacks Advantage is an undisclosed portion of that total.

The platform combines low-cost ETFs with an active management overlay, building portfolios around each client’s goals and risk tolerance and monitoring them on an ongoing basis.

Avanza Auto

• AUM: not disclosed separately
• Number of clients: not disclosed separately
• Reporting basis: part of Avanza’s own funds

Avanza Auto is the automated fund range of Avanza, Sweden’s largest online broker: you choose a risk level from Auto 1 to Auto 6, and the funds are rebalanced automatically at a low fee. Avanza Auto 6 even adds automatic leverage.

Avanza doesn’t report Auto’s assets on their own. Its interim report for the first half of 2026 shows SEK 443.7 billion in Avanza’s own funds, a figure that includes other ranges such as Avanza Zero and Avanza Global, and a total of 2.34 million customers with SEK 1,208 billion in savings capital.

Conclusion

Robo-advisors offer a wide range of services and remain a convenient wealth management option. Each company delivers its own mix of features at different prices, but the shared aim is the same: automated investment portfolios at a low cost, for investors who may not meet the minimums of traditional wealth management firms.

AUM changes over time with market movements, client deposits and withdrawals, and is typically updated quarterly. A higher AUM does not mean a platform offers better services or stronger performance, and a lower AUM does not make a robo-advisor less trustworthy.

Comparisons also need care because providers do not report on the same basis. Some publish discretionary assets under management, others report total platform assets that include cash accounts and self-directed trading, and bank or broker-owned services often disclose only a group-wide figure with the robo-advisor folded in. Two numbers of similar size can therefore describe very different businesses.

We encourage investors to check each company’s regulatory filings and website, and to do their own due diligence on the services and costs before opening an account with any robo-advisor.

FAQs