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Wealthfront Statistics 2026: Assets Under Management (AUM), number of users, Revenue, & More

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Toni Nasr, CFA, FRM
Fintech Analyst
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Franklin Silva
Co-Founder & Fintech Analyst
Fact checked by: Franklin SilvaUpdated on Jun 29, 2026

Founded in 2008, Wealthfront is a US-based fintech offering robo-advisory and financial management services. Wealthfront has gained popularity over the years for its user-friendly platform, automated portfolio management, and low management fees. Its services are designed to cater to investors of all experience levels and investment goals.

In 2025, Wealthfront filed for an IPO on NASDAQ (ticker: WLTH), joining a wave of fintech firms going public. Wealthfront currently manages over $95 billion in assets, serves over 1.4 million clients, and recently reported $308.9 million in revenue with $194.4 million in net income.

This article explores the latest Wealthfront statistics, offering insights into the company’s growth, financial performance, and impact on the broader robo-advisory industry.

Overview

Wealthfront is a robo-advisor firm that provides automated investment solutions for clients seeking hands-off portfolio management. The platform invests client funds in diversified portfolios of low-cost ETFs based on individual risk tolerance and financial goals – applying Modern Portfolio Theory (MPT) principles to deliver optimised asset allocation at scale.

Beyond core investment services, Wealthfront offers a broad ecosystem of financial products including:

  • Cash Account: a high-yield cash account with FDIC insurance through partner banks, offering competitive interest on uninvested cash;
  • Portfolio Line of Credit: low-rate borrowing against your taxable investment portfolio;
  • Free financial planning tools: including Path, Wealthfront’s interactive financial planning experience;
  • Tax-loss harvesting: automated daily tax-loss harvesting for taxable accounts above $100,000;
  • 529 college savings plans: managed 529 plans for tax-efficient education savings;
  • Crypto investing: exposure to crypto trusts within taxable portfolios.

Investors are attracted to Wealthfront’s 0.25% annual management fee and the ability to manage banking, savings, and investing from a single account. The Cash Account and financial planning tools require no minimum deposit, while investment accounts require a $500 minimum.

Here are some key corporate facts about Wealthfront:

  • Founded: 2008;
  • Headquarters: Palo Alto, California, United States;
  • IPO status: filed for IPO in 2025 (NASDAQ: WLTH);
  • Sector: Financials;
  • Industry: Robo-advisor, investment management, digital banking;
  • Founders: Andy Rachleff and Dan Carroll;
  • Current CEO: David

Ownership

Wealthfront has historically been privately held, with ownership percentages not publicly disclosed. Since its establishment in 2008, the company has raised funds from a range of venture capital firms and strategic investors through multiple funding rounds.

A particularly notable event in Wealthfront’s history was the UBS acquisition agreement announced on January 26, 2022 – an all-cash transaction valued at $1.4 billion. However, in September 2022, both parties mutually terminated the merger agreement. As part of the termination, UBS purchased a $69.7 million convertible note instead, maintaining a strategic investment position in the company without completing the full acquisition.

With Wealthfront’s 2025 IPO filing, the company is transitioning toward public ownership, which will provide greater transparency into shareholder composition once shares begin trading on NASDAQ.

Below is a list of notable investors who have backed Wealthfront over the years:

Wealthfront investors

Benchmark Capital DAG Ventures Greylock Partners Index Ventures
Ribbit Capital Social Capital Spark Capital Growth Tiger Global Management
UBS PEAK6 Strategic Capital Divide by Zero Defy Partners Management

Source: Wealthfront.

Wealthfront users

Wealthfront’s user base has grown steadily since the company’s launch – from just 703 users in February 2012 to over 1.4 million users by June 2026. The number of users doubled annually from 2012 to 2014 before settling into a more sustained growth trajectory. This growth reflects Wealthfront’s continued ability to address the evolving needs of US retail investors, particularly those seeking automated, low-cost portfolio management with integrated banking and financial planning tools.

Wealthfront users per year

Year Number of users
2012 1,400+
2013 5,500+
2014 21,500+
2015 42,300+
2016 89,600+
2017 194,200+
2018 281,400+
2019 315,600+
2020 357,400+
2021 422,200+
2022 443,100+
2023 500,000+
2024 1,000,000+
2025 1,300,000+
June 2026 1,400,000+

Source: Wealthfront filings, Radient Analytics; Wealthfront website

Wealthfront AUM

Wealthfront’s assets under management (AUM) have grown in parallel with its user base. As more retail investors have turned to digital platforms for convenience and cost efficiency, Wealthfront has been well-positioned to benefit from this structural shift toward automated investing.

Wealthfront’s AUM has grown dramatically over the years, starting from approximately $33.73 million in February 2012. While Betterment was the first independent online financial advisor to cross $10 billion in AUM in 2017, Wealthfront reached this milestone a year later in 2018. Wealthfront’s AUM has now surpassed $95 billion – making it one of the largest robo-advisors in the US market.

Wealthfront AUM

Year Assets under management (USD)
2012 $67.3M+
2013 $427.7M+
2014 $1.70B+
2015 $2.61B+
2016 $4.35B+
2017 $8.22B+
2018 $11.45B+
2019 $13.59B+
2020 $15.85B+
2021 $24.87B+
2022 $23.08B+
2023 $26B+
2024 $75B+
2025 $90B+
June 2026 $95B+

Source: SEC Wealthfront filings; Wealthfront.com

Wealthfront average account size

Although Wealthfront does not publicly disclose the average account size of its users, it is possible to estimate this figure based on available data. For instance, as of May 2026, Wealthfront manages over $90 billion in AUM with +1,400,000 users. Using these figures, we can estimate the average account size to be approximately over $64,000.

Here is the breakdown of the estimated average account size of Wealthfront by year:

Wealthfront average account size

Year Average account size (in thousands USD)
2012 48.4+
2013 78.0+
2014 79.4+
2015 61.7+
2016 48.5+
2017 42.3+
2018 40.7+
2019 43.1+
2020 44.3+
2021 58.9+
2022 52.1+
2023 55+
2024 75+
2025 69+
May 2026 64

Wealthfront valuation

Wealthfront’s valuation has grown significantly over the years, supported by substantial venture capital investment. By 2014, the company had secured over $65 million in funding, achieving a valuation of over $700 million. The company continued raising capital and reached over $120 million in total funding by the end of 2015. This valuation remained roughly stable until 2018, when it adjusted downward to approximately $500 million amid sector-wide valuation resets.

In January 2022, UBS announced an agreement to acquire Wealthfront for $1.4 billion in an all-cash transaction. However, in September 2022, both parties mutually terminated the agreement, with UBS instead purchasing a $69.7 million convertible note – maintaining strategic alignment without completing the full acquisition.

Since then, Wealthfront has remained independent and moved toward a public listing. In December 2025, Wealthfront completed its IPO on NASDAQ under the ticker WLTH, pricing at a valuation of approximately $2.05 billion – more than 4x the post-correction private valuation and 47% above the failed UBS deal value.

Wealthfront valuation

Year Valuation (USD)
2014 $700M
2016 $700M
2018 $500M
2022 (UBS agreement, terminated) $1.4B
Dec 2025 (IPO) $2.05B

Wealthfront revenue

Wealthfront generates revenue through multiple streams. Historically, the company’s primary revenue source was the annual management fee on AUM (0.25% for the flagship Automated Investing Account), but cash management has since become the largest revenue contributor. In fiscal 2026, cash management fees contributed approximately 74% of total revenue, while investment advisory fees contributed approximately 25% – reflecting the strong growth of the high-yield Cash Account in the current interest rate environment.

Additional revenue streams include:

  • Portfolio Line of Credit: Wealthfront allows clients with at least $25,000 in a taxable Automated Investing Account to borrow against their portfolio at a variable rate (currently around 4.72%, based on the Effective Federal Funds Rate plus a spread – subject to change with monetary policy);
  • Securities lending: Wealthfront lends out client securities to qualified counterparties, sharing revenue with clients;
  • Other smaller streams: including fees on specific products and partner referrals.

Wealthfront is now publicly traded on NASDAQ (ticker: WLTH) following its December 2025 IPO, meaning its financials are publicly disclosed through SEC filings. For the fiscal year ended January 31, 2026, Wealthfront reported record revenue of $365.0 million, up 18% year-over-year from $308.9 million in fiscal 2025.

Key financial highlights for fiscal 2026:

  • Total Platform Assets: $94.1 billion (up 17% YoY);
  • Investment Advisory Assets: $48.7 billion;
  • Cash Management Assets: $45.4 billion;
  • Funded Clients: 1.42 million;
  • Funded Accounts: 1.84 million;
  • Adjusted EBITDA: $170.7 million for the full fiscal year;
  • GAAP net loss: reflecting a one-time $239.0 million IPO-related stock-based compensation charge.

Excluding the one-time IPO-related charge, Wealthfront’s underlying business operations are highly profitable – a notable contrast to many fintech IPOs that have gone public while still posting operating losses.

Conclusion

In summary, Wealthfront has established itself as a major player in the digital wealth management industry, providing US retail investors with low-cost automated investment strategies, integrated cash management, and a user-friendly platform.

With AUM having surpassed $95 billion, Wealthfront is now firmly among the largest robo-advisors by AUM globally. This growth reflects the platform’s ability to attract and retain investors through:

  • Competitive management fees (0.25% on advisory accounts);
  • Compelling cash interest yields on the Cash Account;
  • Integrated banking, investing, borrowing, and planning;
  • Tax-loss harvesting and other tax-efficient strategies;
  • Strong educational content and free financial planning tools.

Despite the failed UBS acquisition in 2022, Wealthfront has continued growing organically. With its December 2025 IPO on NASDAQ (ticker: WLTH), the company enters a new chapter as a publicly traded firm – bringing greater financial transparency, access to public capital markets, and increased visibility within the broader fintech landscape. As more US investors turn to digital-first platforms for wealth management, Wealthfront is well-positioned to continue benefiting from this structural trend and to maintain its position as one of the leading robo-advisors in the US market.

Other FAQs

Is Wealthfront safe and insured?

Yes, Wealthfront is safe and insured. Your investments are insured by the Securities Investor Protection Corporation (SIPC), which protects assets up to $500,000. Wealthfront also provides FDIC insurance for Cash Accounts by allocating your money across up to eight unaffiliated partner banks, providing you with up to $2 million in FDIC insurance.

Is Wealthfront regulated?

Yes, Wealthfront is a registered investment advisor with the U.S. Securities and Exchange Commission (SEC) and is regulated by FINRA.

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About the author
Author Avatar
Toni Nasr, CFA, FRM
Fintech Analyst

Toni is a Fintech Analyst with over 8 years of experience in the financial industry where he worked as a financial control analyst at a regional bank and later conducted independent investment research analysis.

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