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Wealthfront Statistics 2026: Assets Under Management (AUM), number of users, Revenue, & More

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Toni Nasr, CFA, FRM
Fintech Analyst
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Franklin Silva
Co-Founder & Fintech Analyst
Fact checked by: Franklin SilvaUpdated on May 7, 2026

Founded in 2008, Wealthfront is a US-based fintech offering Robo-advisory and financial management services. Wealthfront has gained popularity over the years for its user-friendly platform and low management fees. Its services are designed to cater to investors of all types, regardless of their experience level or investment goals.

In 2025, Wealthfront filed for an IPO on Nasdaq (ticker: WLTH), joining a wave of fintech firms going public. As of May 2026, the company managed +$95 billion in assets, served +1.4 million clients, and reported $308.9 million in revenue with $194.4 million in net income.

This article explores the latest Wealthfront statistics, offering insights into its growth, performance, and impact on the robo-advisory industry.

Overview

Wealthfront is a Robo-advisor firm that provides various investment solutions to clients seeking automated and easy portfolio management. Its automated investment management service invests clients’ funds in a diversified portfolio of low-cost ETFs based on their risk tolerance and financial objectives. In addition to its investment services, Wealthfront offers other financial products and services tools, such as cash management and borrowing as well as free financial planning tools.

Investors are attracted to Wealthfront’s low management fees of 0.25% per year and the convenience of managing all banking, savings, and trading operations from a single account. The financial planning and cash account do not require a minimum deposit, while the investment accounts require a minimum deposit of $500.

Here are some key corporate facts about Wealthfront:

  • Founded in: 2008
  • Headquarters: California, United States
  • IPO date: Wealthfront has not yet gone public
  • Sector: Financials
  • Industry: Robo-advisor, Investment Management
  • Founders: Andy Rachleff and Dan Carroll
  • Number of employees: 430+ (May 2026)

Ownership

Wealthfront is privately held, and the percentage ownership is not publicly disclosed. Since its establishment in 2008, the company has raised funds from several investors through various funding rounds. On January 26, 2022, UBS announced its acquisition agreement with Wealthfront in an all-cash transaction valued at $1.4 billion. However, in September 2022, both parties mutually agreed to terminate the merger agreement, and UBS purchased a USD 69.7 million note convertible into Wealthfront shares instead.

Below is a list of notable investors who have invested in Wealthfront:

Wealthfront Investors

Benchmark Capital DAG Ventures Greylock Partners,  Index Ventures
Ribbit Capital Social Capital  Spark Capital Growth Tiger Global Management
UBS PEAK6 Strategic Capital Divide by Zero Defy Partners Management

Source: Wealthfront

Wealthfront Users

Over the years, Wealthfront’s user base has steadily increased, from just 703 users in February 2012 to over 1,000,000 users in Nov 2024. The number of users doubled yearly from 2012 to 2014 and continued to grow steadily. This steady growth can be attributed to Wealthfront’s ability to meet the evolving needs of investors and offer innovative solutions to help them achieve their financial goals.

Wealthfront users per year

Year Number of users
2012 1.4K+
2013 5.5K+
2014 21.5K+
2015 42.3K+
2016 89.6K+
2017 194.2K+
2018 281.4K+
2019 315.6K+
2020 357.4K+
2021 422.2K+
2022 443.1K+
2023 500K+
2024 1M+
2025 1.3M+
May 2026 1.4M+

Source: Wealthfront filings, Radient Analytics; Wealthfront website

Wealthfront AUM

Wealthfront’s assets under management (AUM) have been growing steadily similar to the increase in its user base. As more investors turned to digital platforms to manage their assets due to their convenience and low fees, Wealthfront has been well-positioned to benefit from this trend.

Wealthfront’s AUM has grown significantly over the years, starting from $33.73 million in February 2012. While Betterment was the first independent online financial advisor to reach $10 billion in AUM in 2017, Wealthfront accomplished this milestone a year later in 2018. As of October 2025, Wealthfront’s AUM increased and reached over $90 billion.

Wealthfront AUM

Year Assets Under Management (in USD)
2012 67.3M+
2013 427.7M+
2014 1.70B+
2015 2.61B+
2016 4.35B+
2017 8.22B+
2018 11.45B+
2019 13.59B+
2020 15.85B+
2021 24.87B+
2022 23.08B+
2023 26B+
2024 75B+
2025 90B+
May 2026 95B+

Source: SEC Wealthfront filings; Wealthfront.com

Wealthfront average account size

Although Wealthfront does not publicly disclose the average account size of its users, it is possible to estimate this figure based on available data. For instance, as of May 2026, Wealthfront manages over $90 billion in AUM with +1,400,000 users. Using these figures, we can estimate the average account size to be approximately over $64,000.

Here is the breakdown of the estimated average account size of Wealthfront by year:

Wealthfront average account size

Year Average account size (in thousands USD)
2012 48.4+
2013 78.0+
2014 79.4+
2015 61.7+
2016 48.5+
2017 42.3+
2018 40.7+
2019 43.1+
2020 44.3+
2021 58.9+
2022 52.1+
2023 55+
2024 75+
2025 69+
May 2026 64

Wealthfront valuation

Wealthfront’s impressive valuations over the years can be attributed to the significant investments it has been able to attract from venture capitalists. By 2014, the company had secured over $65 million in funding, leading to a valuation of over $700 million. The company continued to receive funding and reached over $120 million in funding by the end of 2015. This valuation remained valid until 2018 when it was decreased to around $500 million

In 2022, UBS announced its intention to acquire Wealthfront in a deal worth $1.4 billion. However, the deal was later terminated in September 2022.

Since then, Wealthfront has remained independent and is moving toward a public listing: in 2025 it filed for an IPO under the ticker “WLTH”.

Wealthfront valuation

Year Valuation (in USD)
2014 700M
2016 700M
2018 500M
2022 1.4B
Dec-2025 (IPO) 2.05B

Wealthfront revenue

Wealthfront generates revenue through various sources. Historically, the company’s primary revenue source was the annual management fee charged on AUM (0.25% for the flagship Automated Investing Account), but cash management has since become the largest revenue stream. In fiscal 2026, cash management fees contributed approximately 74% of total revenue, while investment advisory fees contributed approximately 25%.

In addition, Wealthfront generates revenue through its lending program, “Portfolio Line of Credit” which allows clients with at least $25,000 in a taxable Automated Investing Account to borrow against their portfolio at a variable rate (currently 4.72% as of 2026, based on the Effective Federal Funds Rate plus a spread). The company also generates revenue through securities lending and other smaller streams.

Wealthfront is now a publicly traded company (Nasdaq: WLTH) following its December 2025 IPO, so its financials are publicly disclosed. For the fiscal year ended January 31, 2026, Wealthfront reported record revenue of $365.0 million, up 18% year-over-year from $308.9 million in fiscal 2025. Total Platform Assets reached $94.1 billion (up 17% YoY), split between $48.7 billion in Investment Advisory Assets and $45.4 billion in Cash Management Assets. The company served 1.42 million funded clients across 1.84 million funded accounts. Adjusted EBITDA was $170.7 million for the full fiscal year, although GAAP results reflected a one-time $239.0 million IPO-related stock-based compensation charge that produced a net loss for the year.

Conclusion

In summary, Wealthfront has become a major player in the digital wealth management industry, providing its users with low-cost, advanced investment strategies and a user-friendly platform. 

With its AUM reaching $95 billion, it is now among the largest Robo-advisors by AUM. This growth proves that Wealthfront was capable of attracting and retaining investors with its innovative investment management services and diverse range of financial products.

Despite the failed UBS acquisition, the company remains poised for continued growth and expansion, supported by ongoing innovation and technological improvement.

Now, with its planned IPO on the Nasdaq under the ticker “WLTH”, Wealthfront enters a new chapter as it seeks to expand its reach and strengthen its position within the global fintech landscape. As more investors turn to digital platforms to manage their wealth, Wealthfront is well-positioned to benefit from this trend and continue making a significant impact on the financial industry.

Other FAQs

Is Wealthfront safe and insured?

Yes, Wealthfront is safe and insured. Your investments are insured by the Securities Investor Protection Corporation (SIPC), which protects assets up to $500,000. Wealthfront also provides FDIC insurance for Cash Accounts by allocating your money across up to eight unaffiliated partner banks, providing you with up to $2 million in FDIC insurance.

Is Wealthfront regulated?

Yes, Wealthfront is a registered investment advisor with the U.S. Securities and Exchange Commission (SEC) and is regulated by FINRA.

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About the author
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Toni Nasr, CFA, FRM
Fintech Analyst

Toni is a Fintech Analyst with over 8 years of experience in the financial industry where he worked as a financial control analyst at a regional bank and later conducted independent investment research analysis.

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