M1 Finance Statistics 2026: Assets Under Management (AUM), number of users, Revenue, & More

M1 Finance is a comprehensive digital investment platform that has gained significant popularity among US retail investors. It offers a unique combination of automation and customisation, allowing users to invest, borrow against their portfolios, manage their checking accounts, and access credit lines all in one place. This integrated approach has appealed to investors looking for digital tools to take control of their personal finances while benefiting from automation.

In this article, we provide an overview of M1 Finance’s key statistics, including its Assets Under Management (AUM), number of users, revenue, and key milestones. We’ll explore how M1 Finance has performed over the years and what differentiates it from other US robo-advisor and brokerage platforms (Betterment, Wealthfront, SoFi Invest, Acorns, Robinhood, etc.).

One important caveat upfront: M1 Finance is only available to US residents. International investors looking for similar functionality should consider region-specific alternatives covered later in this article.

Overview

M1 Finance is a digital investing platform founded in 2015 to provide a comprehensive suite of financial tools that empower retail investors. What sets M1 Finance apart is its distinctive blend of automation and customisation in a clean, user-friendly interface – bridging the gap between fully managed robo-advisors and fully self-directed brokerages.

The platform’s signature feature is its “Pies” portfolio visualisation: client portfolios are presented as visual pie charts divided into slices, making asset allocation intuitive at a glance. Users can either build a fully customised Pie aligned with their specific financial goals or select from pre-built model Pies across various themes (general investing, retirement, sustainable/ESG, dividend-focused, etc.). Beyond automated, commission-free investing, M1 Finance offers an integrated suite covering investing, borrowing (margin loans), and banking (high-yield checking and savings).

For those wanting premium features, M1 Plus (M1’s paid subscription tier) unlocks higher cash yields, cashback rewards on the M1 Owner’s Rewards Card, access to a portfolio-backed credit line, and advanced trading capabilities.

Here are M1 Finance’s key corporate facts:

• Founded: 2015
• Headquarters: Chicago, Illinois, United States
• Founder & CEO: Brian Barnes
• Parent company: M1 Holdings Inc.
• IPO status: Privately held (no public listing announced)
• Sector: Financial Services / FinTech
• Industry: Robo-advisor, brokerage, digital banking
• Geographic availability: United States only
• Number of employees: ~450+
• Subsidiaries: M1 Finance LLC (investing), M1 Spend LLC (banking), M1 Digital LLC (crypto, separate affiliate)

M1 Finance ownership

M1 Finance is a privately-held company founded by Brian Barnes, who continues to serve as Founder and CEO. The company has raised multiple rounds of funding to support its growth and expand its integrated investing, banking, and lending platform. M1 has raised approximately $300+ million in total funding across multiple rounds, with its Series E led by SoftBank Vision Fund 2 in 2021 reportedly valuing the company at around $1.45 billion (post-money) – giving M1 unicorn status.

Key investors backing M1 Finance include:

• SoftBank Vision Fund 2 (Series E lead, 2021)
• Coatue Management (Series D lead, 2021)
• Left Lane Capital (Series C lead)
• Jump Capital (early-stage backer)
• Clocktower Technology Ventures
• Toba Capital
• Chaifetz Group
• AMK Investment Office

Sources: Crunchbase, Pitchbook

M1 Finance users

M1 Finance’s user base has grown significantly since its launch in 2015, driven by the platform’s distinctive combination of automation and customisation appealing to retail investors looking for a flexible, integrated digital investing solution. Because M1 Finance is exempted from full Form ADV reporting as an internet-based investment adviser, we’ve relied on public announcements, press releases, and company communications to estimate the user base over time.

As of June 2026, M1 Finance has 1,000,000+ users. The user count appears to have stabilised around the 1 million mark over the past two years, with the company focusing on increasing AUM per user and product depth rather than aggressive new-user acquisition.

M1 Finance users over time

M1 Finance AUM

Although M1 Finance is not required to report its assets under management (AUM) regularly due to its exemption as an internet-based investment adviser, we’ve compiled a list of estimated AUM based on public announcements, press releases, and company milestones. The table below summarises M1 Finance’s estimated AUM over time.

As of late 2025, M1 Finance has approximately $12.0+ billion in assets under management (AUM), with reports suggesting AUM may have grown closer to $12.5 billion by early 2026. This reflects strong growth from approximately $10 billion in late 2024, driven by both market appreciation and continued user contributions despite a relatively stable user count.

M1 Finance AUM over time

M1 Finance revenue

M1 Finance has multiple revenue streams that enable it to provide its core services without charging management fees:

• Invest: generates revenue through interest on brokerage cash balances, interest from lending out securities (Stock Yield Enhancement Program), and payment for order flow (PFOF).
• Borrow: M1 generates revenue by charging interest on portfolio-backed margin loans (using your invested portfolio as collateral).
• Spend: M1 earns revenue from interest on cash balances held in checking accounts and from interchange fees when clients use their debit cards.
• Platform fee: M1 charges a $3 monthly platform fee for accounts with less than $10,000 in assets (waived for clients with an active M1 Personal Loan or specific qualifying balances).

Note that M1 has discontinued its M1 Plus membership program – previously premium features (higher cash yields, advanced trading windows, cashback rewards) are now automatically available to all qualifying clients.

M1 Finance aims to generate approximately 1% of its AUM in revenue per year, which was confirmed by CEO Brian Barnes in an interview with TechCrunch in 2020. Based on this target, estimated annual revenue trajectory:

• 2020: ~$25 million (on ~$2.5B AUM)
• 2021: ~$30-50 million (on ~$5B AUM)
• Recent years (2024-2026): potentially exceeding $100 million annually given AUM has grown to $12 billion+ as of late 2025

Important caveat: as a privately held company, M1 is not required to publicly publish income statements (including revenue) in the same way a publicly listed company would. Any 2025 or 2026 revenue figures are estimated based on the publicly stated 1% AUM target rather than officially disclosed.

M1 Finance valuation

M1 Finance has experienced rapid growth and attracted significant investor interest across multiple funding rounds. The company’s most recent reported valuation came from its July 2021 Series E funding round, when M1 raised $150 million at a $1.45 billion post-money valuation – giving the company unicorn status. This round was led by SoftBank Vision Fund 2.

Since M1 hasn’t announced a new funding round since 2021, its current valuation is harder to pin down. Some secondary-market and analyst estimates have pointed to potential valuation compression following the broader fintech down-round environment of 2022-2023, though the company’s continued AUM growth (now $12+ billion) and operational maturity could support stronger valuation marks if M1 pursued a future round or eventual IPO.

Using publicly available information from Pitchbook, Upmarket, and M1 press releases, here’s the historical valuation timeline:

M1 Finance valuation over time

Conclusion

M1 Finance has established itself as a leader in the US online investment and financial services industry through its distinctive blend of automation and customisation – the platform’s signature Pies feature bridges the gap between fully managed robo-advisors and fully self-directed brokerages. The company has grown steadily since its 2015 launch and now ranks among the largest US robo-advisors by AUM with $12+ billion in client assets and over 1 million users.

M1’s integrated suite of products – Invest, Borrow, and Spend – allows clients to manage their investing, lending, and banking needs through a single platform, which has helped build a loyal customer base. The discontinuation of the M1 Plus tiered subscription (making premium features available to all qualifying clients) and continued product depth (such as the M1 Owner’s Rewards Card, two-window trade execution, and 82.8% auto-invest adoption among active clients) reflect a maturing platform focused on per-user value rather than aggressive new-user acquisition.

For US investors, M1 remains a compelling choice – particularly for those who want robo-advisor-style automation with the flexibility to customise their portfolio composition. For international investors, the geographic limitation remains the key drawback – M1 has shown no indication of international expansion plans, so non-US residents need to consider region-specific alternatives (such as those covered earlier in this article).

As private markets watch for potential signs of an eventual M1 IPO or new funding round, the company’s continued AUM growth and operational discipline suggest it’s well-positioned to remain a major player in the US digital wealth management space for years to come.

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