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Betterment Statistics 2024: Assets Under Management (AUM), number of users, Revenue, & More

Updated on Apr 30, 2024
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Betterment is one of the leading Robo-advisors in the United States, offering fully automated investment management services. The company was established in 2008 and has gained significant popularity among investors due to its innovative platform that provides diversified low-cost investment portfolios.

In this article, we will explore the latest statistics related to Betterment, such as its assets under management (AUM), number of users, revenue, and other related aspects. These statistics provide valuable insights into the company’s growth, performance, and progress over the years.

Whether you are currently using Betterment, considering using the platform, or just interested in the Robo-advisory industry, this article will provide you with the latest Betterment statistics.

Overview

Betterment is a US-based Robo-advisor that offers automatically managed portfolios, which are built using a mix of low-cost ETFs (exchange-traded funds) and designed to provide investors with a diversified, passive investment strategy. Its features include socially responsible investing options, automatic rebalancing, tax-loss harvesting, access to financial advisors for an additional cost, and a personalized retirement plan. Moreover, it offers Betterment Premium, which caters to High Net Worth Investors (HNWI) with over $100,000.

Additionally, Betterment has expanded its product offerings over the years and has recently acquired Makara, a company that offers automated cryptocurrency portfolios. Betterment also offers cash management features through a high-yield cash account that is FDIC-insured and Checking, an everyday spending account that comes with rewards and benefits, and a debit card.

Here are some key corporate facts about Betterment:

  • Founded: 2008
  • Headquarters: New York, United States
  • IPO date: Betterment has not yet gone public
  • Sector: Financials
  • Industry: Robo-advisor, Investment Management
  • Founders: Jon Stein, Eli Broverman
  • Number of employees: 480+ (May 2024)

Ownership

Betterment is a privately-owned company backed by over 30 investors, including its founders and a number of venture capital firms, who followed several rounds of financing. Although some saw the step-down of its founder, Jon Stein, as CEO and the appointment of Sarah Levy as a possible step toward an IPO in 2020, the company did not disclose any information about it, and the IPO has not taken place yet. Here is a list of the major investors of Betterment:

Betterment investors

Kinnevik Bessemer Venture Partners Francisco Partners Menlo Ventures
The Private Shares Fund Anthemis Group Globespan Capital Partners Citi Ventures
Sukna Ventures Aflac Ventures ID8 Investments Inertia Ventures

Source: Betterment

Betterment users

Since its launch, Betterment has attracted diverse users, from young professionals to retirees. As the platform has evolved over the years, it has continued attracting many users drawn to its low-cost, passive investment strategy and user-friendly interface. In its early years, Betterment had a few thousand users, but this number grew rapidly each year.

By 2014, it achieved an impressive milestone of attracting over 50,000 users, making it the first automated investing service to reach this level of popularity. By 2019, Betterment’s user base had surged to over 500,000 users; currently, it has over 1,000,000 users.

Betterment users per year

Year Number of users
2012 10K+
2013 25K
2014 63K+
2015 142K+
2016 248K+
2017 392K+
2018 463K+
2019 542K+
2020 660K+
2021 805K+
2022 910K+
August 2023 1M+
May 2024 1M+

Source: Betterment filings, Radient Analytics

Betterment does not disclose the number of active users on its platform. However, the company has mentioned on its website that it has +800,000 users. This suggests that this is the number of active accounts since, in its recent filing, Betterment reported having over 1,000,000 accounts.

Betterment AUM

Betterment’s assets under management (AUM) have experienced significant growth throughout the years. By 2014, the company had managed to cross the $1 billion AUM threshold, and in 2017 it became the first independent online financial advisor to reach $10 billion in AUM, due in part to its low minimum balance that attracted a significant number of users to its platform. As of April 30, 2023, Betterment boasts over $45 billion in assets managed on behalf of its clients.

Betterment AUM

Year Assets Under Management (in USD)
2011 4.9M+
2012 36M+
2013 303M+
2014 1.10B+
2015 3.0B+
2016 6.11B+
2017 11.85B+
2018 14.14B+
2019 16.40B+
2020 18.06B+
2021 28.27B+
2022 33.84B+
August 2023 40B+
May 2024 45B+

As Betterment continues to expand its product offerings and attract new clients, it’s expected that its AUM growth will continue to rise.

Betterment average account size

While Betterment does not publicly disclose the average account size of its users, it is possible to estimate this figure based on available data. According to Betterment’s SEC filings, the company had +1,000,000 accounts with $45 billion in assets under management as of April 30, 2024. This gives an average account size of approximately $45,000. By following the same calculation, we get the following breakdown by year:

Betterment average account size

Year Average account size (in thousands USD)
2012 3.4+
2013 12.1+
2014 17.5+
2015 21.1+
2016 24.6+
2017 30.2+
2018 30.5+
2019 30.3+
2020 27.4+
2021 35.1+
2022 37.2+
2023 40+
2024 45+

It is important to note that this is an estimated calculation. It may not accurately reflect the true average account size. The actual average account size could be higher or lower, depending on the reporting date and fluctuations in market conditions during the year. Nevertheless, this estimated average account size gives us some insight into the typical account size of a Betterment user.

Betterment valuation

Betterment’s valuation has steadily increased since its inception, with a significant jump in valuation occurring between 2014 and 2015. Betterment has completed 10 funding rounds over the years, including its most recent round in September 2021, which raised $160 million in growth capital leading to a valuation of $1.3 billion.

Additionally, Kinnevik, which owns a 13% stake in Betterment, valued the company at SEK 1.4 billion ($134.35 million) in December 2022, implying that currently, Betterment is approximately valued at $1.03 billion. Here is a breakdown of Betterment’s valuation evolution:

Betterment valuation

Year Valuation (in USD)
2010 3M
2012 10M
2013 13M
2014 60M
2015 500M
2016 700M
2017 800M
2019 1.0B
2020 1.3B
2021 1.3B
2022 1.03B

It is uncertain if the company plans to go public through an IPO in the near future, as it has not made any official announcements regarding this matter. However, given its steady growth and increasing valuation, an IPO may be possible in the coming years.

Betterment revenue

Betterment generates revenue through multiple sources, with portfolio management fees being the largest contributor. The management fee charged by Betterment ranges from 0.25% to 0.40%, depending on the client’s balance. In addition to portfolio management fees, Betterment also earns an interchange fee every time its debit cards are used. The company’s cash reserve product also generates revenue, as it deposits funds with partner banks for which it earns a commission. Betterment also offers phone consultations with investment professionals for a fee and provides a 401(k) product to SMBs for their employees, which also generates revenue for the company.

While Betterment is privately held and is not required to file its financial statements with the SEC, analysts estimated that the company’s revenue reached $50 million in 2018. However, a rough calculation based on the company’s fee structure suggests that its revenue from portfolio management fees alone could exceed $90 million (based on recent filing and assuming a 0.25% fee for individual accounts and 0.40% for high net worth individual accounts). When factoring in revenue from these sources, it is likely that the company’s overall revenue exceeds $100 million.

Conclusion

To summarize, Betterment has become one of the most successful Robo-advisors with over $40 billion in assets under management and is currently among the largest Robo-advisors by AUM. It is trusted by thousands of U.S. investors who are seeking affordable, low-cost portfolio management services. Despite being privately held and not required to disclose much information, we tried in this article to gather all the relevant statistics for Betterment.

With the recent addition of cryptocurrency investing and other services, Betterment appears well-positioned to maintain its leadership in the investment industry for the foreseeable future.

Other FAQs

Is Betterment safe and insured?

Yes, Betterment is safe. It is a member of the Securities Investor Protection Corporation (SIPC), which protects funds held in a brokerage account in case of brokerage failure, covering up to $500,000 of missing assets. Additionally, Deposits into Betterment’s cash account, Cash Reserve, are covered by Federal Deposit Insurance Corporation (FDIC) insurance up to $1 million per individual account.

Is Betterment regulated?

Yes, Betterment is regulated by the Securities and Exchange Commission (SEC) as well as the Financial Industry Regulatory Authority (FINRA).

Is Betterment available outside the U.S.?

Unfortunately, Betterment is only available to clients residing in the U.S. However, there are other Robo-advisors that may be suitable for your needs. You can check out our “Help Me Choose” feature for recommendations or check out the Betterment alternatives article.

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About the author
Toni Nasr, CFA, FRM
Fintech Analyst

Toni is a Fintech Analyst with over 8 years of experience in the financial industry where he worked as a financial control analyst at a regional bank and later conducted independent investment research analysis.

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