Betterment Statistics 2025: Assets Under Management (AUM), number of users, Revenue, & More

Betterment is one of the leading Robo-advisors in the United States, offering fully automated investment management services. The company was established in 2008 and has gained significant popularity among investors due to its innovative platform that provides diversified low-cost investment portfolios.

We will examine the latest statistics related to Betterment, including its assets under management (AUM), number of users, revenue, and other relevant aspects. These statistics provide valuable insights into the company’s growth, performance, and progress over the years.

Whether you are currently using Betterment, considering using the platform, or just interested in the Robo-advisory industry, this article will provide you with the latest Betterment statistics.

Overview

Betterment is a US-based Robo-advisor that offers automatically managed portfolios, which are built using a mix of low-cost ETFs (exchange-traded funds) and designed to provide investors with a diversified, passive investment strategy. Its features include socially responsible investing options, automatic rebalancing, tax-loss harvesting, access to financial advisors for an additional cost, and a personalized retirement plan. Moreover, it offers Betterment Premium, which caters to High Net Worth Investors (HNWI) with over $100,000.

Additionally, Betterment has expanded its product offerings over the years and has recently acquired Makara, a company that offers automated cryptocurrency portfolios. Betterment also offers cash management features through a high-yield cash account that is FDIC-insured and Checking, an everyday spending account that comes with rewards and benefits, and a debit card.

Here are some key corporate facts about Betterment:

• Founded: 2008
• Headquarters: New York, United States
• IPO date: Betterment has not yet gone public
• Sector: Financials
• Industry: Robo-advisor, Investment Management
• Founders: Jon Stein, Eli Broverman
• Number of employees: 590+ (August 2025)

Ownership

Betterment is a privately-owned company backed by over 30 investors, including its founders and a number of venture capital firms, who followed several rounds of financing. Although some saw the step-down of its founder, Jon Stein, as CEO and the appointment of Sarah Levy as a possible step toward an IPO in 2020, the company did not disclose any information about it, and the IPO has not taken place yet. Here is a list of the major investors of Betterment:

Betterment investors

Betterment users

Since its launch, Betterment has attracted a broad range of users—from young professionals to retirees—drawn to its low-cost, passive approach and user-friendly interface. In 2014, it became the first automated investing service to surpass 50,000 customers. By 2019, its customer base had grown past 500,000.

As of 2025, Betterment has over 900,000 customers across both checking and investing, with assets under management exceeding $60 billion.

Betterment users per year

Betterment does not disclose the number of active users on its platform. However, the company has mentioned on its website that it has +900,000 users. This suggests that this is the number of active accounts since, in its recent filing, Betterment reported having over 1,000,000 accounts.

Betterment AUM

Betterment’s assets under management (AUM) have experienced significant growth throughout the years. By 2014, the company had managed to cross the $1 billion AUM threshold, and in 2017 it became the first independent online financial advisor to reach $10 billion in AUM, due in part to its low minimum balance that attracted a significant number of users to its platform. By April 30, 2023, Betterment managed over $45 billion in assets on behalf of its clients.

As of August 2025, Betterment’s AUM has grown to more than $60 billion.

Betterment AUM

As Betterment continues to expand its product offerings and attract new clients, it’s expected that its AUM growth will continue to rise.

Betterment average account size

While Betterment does not publicly disclose the average account size of its users, it is possible to estimate this figure based on available data. According to Betterment’s SEC filings, the company had +1,000,000 accounts with $60 billion in assets under management as of August 2025. This gives an average account size of approximately $60,000.

By following the same calculation, we get the following breakdown by year:

Betterment average account size

It is important to note that this is an estimated calculation. It may not accurately reflect the true average account size. The actual average account size could be higher or lower, depending on the reporting date and fluctuations in market conditions during the year. Nevertheless, this estimated average account size gives us some insight into the typical account size of a Betterment user.

Betterment valuation

Betterment’s valuation has steadily increased since its inception, with a significant jump between 2014 and 2015. The company has completed around ten funding rounds, with the most recent in September 2021 raising $160 million in growth capital and giving Betterment a valuation of about $1.3 billion.

In December 2022, Kinnevik, which owns a 13% stake in Betterment, valued the company at SEK 1.4 billion (~$134 million), implying a total valuation of around $1.03 billion. More recent estimates put the company’s valuation at roughly $1.15 billion in 2023 and around $1.3 billion in 2024. As of August 2025, no new funding rounds have been announced, and Betterment’s latest valuation remains near the $1.3 billion mark.

Betterment valuation

It is uncertain if the company plans to go public through an IPO in the near future, as it has not made any official announcements regarding this matter. However, given its steady growth and increasing valuation, an IPO may be possible in the coming years.

Betterment revenue

Betterment generates revenue through several streams, with portfolio management fees still being the largest contributor. The company charges between 0.25% and 0.40% in annual management fees, depending on account type and client balance. Beyond this, Betterment earns interchange revenue from its checking debit card, commissions from partner banks through its cash reserve product, fees from on-demand financial consultations, and revenue from its 401(k) solution for small and mid-sized businesses.

In recent years, Betterment has also expanded its offerings to include crypto investing, automated tax-loss harvesting tools, and tiered advice packages, which have added incremental revenue streams.

While still privately held and not required to disclose financial statements, analysts previously estimated revenue at about $50 million in 2018. With assets under management surpassing $60 billion in 2025, portfolio management fees alone are estimated to contribute well over $150 million annually. Including other income streams, Betterment’s total revenue is now likely in the range of $170–$200 million per year as of August 2025.

Conclusion

To summarize, Betterment has become one of the most successful Robo-advisors with over $60 billion in assets under management and is currently among the largest Robo-advisors by AUM. It is trusted by thousands of U.S. investors who are seeking affordable, low-cost portfolio management services. Despite being privately held and not required to disclose much information, we tried in this article to gather all the relevant statistics for Betterment.

With the recent addition of cryptocurrency investing and other services, Betterment appears well-positioned to maintain its leadership in the investment industry for the foreseeable future.

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