Moneyfarm Statistics: AUM, Valuation, Revenues, Number of Users & More

Moneyfarm is one of Europe’s largest digital wealth managers, operating in the UK and Italy. Founded in 2011 and launched in the UK in 2016, it now serves more than 165,000 active investors and manages over £7 billion in assets across its brands.

In this article we pull together the key Moneyfarm statistics: assets under management, customer numbers, revenue, profitability, headcount and funding. Figures come from Moneyfarm’s own website and from the audited accounts of MFM Investment Ltd filed at Companies House, and each is dated so you can see how current it is.

One thing to keep in mind throughout: the company-wide figures and the accounts measure different things. Moneyfarm’s website reports across all its brands and both markets, while the filed accounts cover the regulated entity MFM Investment Ltd. That is why the customer counts below differ, and we label which is which.

Moneyfarm key statistics

Assets under management

Assets under management is the number that matters most for a wealth manager, since fees are charged as a percentage of it.

At entity level, MFM Investment Ltd reported £3,351m of assets under management at 31 December 2024, up 20% from £2,796m a year earlier. That figure includes £173m of assets under advisory (2023: £100m).

Across all its brands and both markets, Moneyfarm reports more than £7bn in total assets as of September 2026, which reflects continued growth since those accounts were filed.

Growth in assets comes from two places: net new money from customers, and market performance on money already invested. Moneyfarm grew assets 20% in a year when it grew customers 7%, which tells you existing customers were adding to their portfolios and markets were rising.

Customers and users

MFM Investment Ltd had 101,655 active customers at 31 December 2024, up 7% from 95,282 a year earlier. Company-wide, Moneyfarm reports over 165,000 active investors across all brands as of September 2026.

Dividing assets by customers gives an average portfolio of roughly £33,000 at entity level in 2024, which places Moneyfarm well above the app-based investing platforms and closer to a traditional wealth manager in customer profile.

The gap between 7% customer growth and 20% asset growth is worth noting. Moneyfarm is growing more by deepening relationships with existing customers than by adding new ones, which is a different business dynamic from the user-acquisition race among trading apps.

Revenue and profitability

The 2024 accounts show the clearest improvement in Moneyfarm’s financial history to date. Revenue rose 15% to £18.5m, while the loss before tax narrowed from £9.5m to £1.8m.

Three things drove the improvement, and it is worth separating them because they are not equally repeatable.

Revenue growth of 15%, tracking the growth in assets under management. This is the durable part.

Cost discipline. Administrative expenses fell 4% to £29.6m, with staff costs down from £15.2m to £12.4m. Growing revenue while shrinking the cost base is what turns a loss-making platform into a profitable one.

A one-off contribution. Other income rose from £5.1m to £9.1m, and the accounts attribute part of that to a non-recurring settlement received on the termination of a former strategic partnership. Strip that out and the underlying loss is larger than £1.8m. That is a normal feature of a transition year, but it means the 2025 accounts are the ones that will show whether Moneyfarm has genuinely reached break-even.

Where the revenue comes from

The geographic split is striking, and rarely mentioned in coverage of Moneyfarm as a UK platform.

Italy generates roughly 80% of revenue. Moneyfarm began in Italy in 2011 and expanded to the UK in 2016, and the home market remains by far the larger business. Both grew at a similar rate in 2024.

Other income also has a composition worth knowing: of the £9.1m, £3.1m came from interest on client cash balances (2023: £2.4m) and £1.9m from cost reimbursements under partner contracts. Interest income of this kind rises and falls with central bank rates, so it is not a stable line item as rates come down.

Employees

At 31 December 2024, MFM Investment Ltd employed 60 staff in the UK and 131 in Italy, a total of 191. A year earlier the split was 56 and 137, so headcount was broadly flat overall, with a small shift towards the UK.

Staff costs fell from £15.2m to £12.4m over the same period, a reduction of 18% against a roughly stable headcount. That points to changes in the mix of roles or in variable compensation rather than to redundancies.

Funding and ownership

Moneyfarm has raised capital from a mix of venture investors and strategic partners over the years, including Poste Italiane, the Italian postal and financial services group, Allianz Global Investors and the asset manager M&G.

The strategic investors matter more than the amounts. Partnerships with established financial institutions give a digital wealth manager distribution it would otherwise have to buy, which is one reason Moneyfarm’s Italian business is so much larger than its UK one.

The accounts also note that the parent company has provided additional financial support, which is normal for a group entity still working towards profitability.

We have not listed round-by-round valuations here. Private company valuations are set at the moment of a funding round and are rarely a reliable guide to what a business is worth years later, particularly after the repricing that hit fintech valuations broadly.

What Moneyfarm offers

Moneyfarm started as a robo-advisor and has broadened considerably since. Its UK range now covers:

• Managed portfolios, the original robo-advisory service, built from cost-efficient ETFs and low-cost passive funds;
• Stocks and Shares ISA, Cash ISA and a General Investment Account;
• Pension (SIPP), with a drawdown service;
• Share investing, letting customers buy individual stocks, ETFs, bonds, mutual funds and crypto themselves;
• Smart Yield, a short-term money market product for cash.

The move from purely managed portfolios into DIY investing is the significant strategic shift here. It puts Moneyfarm in competition with execution-only platforms as well as with other wealth managers, and it gives existing customers somewhere to put money they do not want managed.

Moneyfarm is also a certified B Corporation, and is authorised and regulated by the FCA as an investment advisor and investment management company under firm reference number 629539.

Bottom line

Moneyfarm has grown into one of Europe’s larger digital wealth managers, with more than £7bn in assets and over 165,000 active investors across its brands.

The 2024 accounts show a business approaching break-even: revenue up 15% to £18.5m, costs down 4%, and the loss cut from £9.5m to £1.8m. The caveat is that a one-off settlement flattered the result, so the 2025 filing will be the better test.

For a prospective customer, the relevant reading of these numbers is straightforward. Moneyfarm is a substantial, FCA-regulated business with growing assets and an improving cost base, backed by strategic shareholders including Poste Italiane and M&G. It is also still loss-making at entity level, which is worth knowing, though client assets are held separately from the company’s own balance sheet and are covered by the FSCS up to the usual limits.

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