Founded in 2014, Ellevest initially emerged as a U.S.-based robo-advisor and financial literacy platform designed to address the unique financial needs of women. However, in February 2025, Ellevest announced the sale of its automated investing business to Betterment, marking a significant pivot in its business model.

As of 2025, Ellevest has transitioned away from robo-advisory services to focus exclusively on providing personalized wealth management and financial planning services for high-net-worth individuals, families, and institutions, with a minimum investable asset requirement of $500,000.

In this article, we will delve into Ellevest’s latest public statistics, exploring the platform’s assets under management (AUM), number of users, revenue, and other relevant data. This information will provide valuable insights into Ellevest’s performance and its impact on the wealth management industry.

Overview

Under its long-standing mission to “get more money in the hands of women,” Ellevest has evolved from a robo-advisor into a specialized wealth management firm. Founded and led by women, the company is now focused on serving high-net-worth individuals, particularly women, through tailored financial planning and investment management services.

As of 2025, Ellevest no longer offers robo-advisory plans, having sold that segment of its business to Betterment in early 2025. With the transition complete as of April, Ellevest’s services now exclusively cater to clients with a minimum of $500,000 in investable assets.

Ellevest Private Wealth Management offers a comprehensive suite of services, including:

A dedicated team of advisors
Customized investment portfolios
Collaboration with accountants and estate attorneys
Opportunities for ESG and impact investing
Tax-efficient wealth transfer strategies

This shift allows Ellevest to deepen its focus on the complex financial needs of affluent clients, reinforcing its commitment to closing the gender wealth gap through personalized financial guidance.

Here are some key corporate facts about Ellevest:

Founded year: 2014
Headquarters: New York, United States
IPO date: Privately held company
Sector: Finance
Industry: Wealth Management, Financial Advisory
Founder: Sallie Krawcheck, Charlie Kroll‎
Number of employees: 75+ (June 2025 – LinkedIn)

Ownership

Ellevest is a privately-owned company backed by over 40 investors, including its founders and several venture capital firms, who followed several rounds of financing. Since its establishment in 2014, Ellevest has raised a total of $153.4M in funding over 7 rounds, with the latest funding being raised on Apr 6, 2022, from a Series B round.

Here is a list of some major investors:

Alumni Ventures
Morningstar
AME Cloud Ventures
Contour Venture Partners
Allianz Life Ventures
Rethink Capital Partners
BMO Financial Group
Cleo Capital

Source: Crunchbase, ForgeGlobal

Ellevest Users

Ellevest stands out as a platform committed to bridging the gender gap in the financial world, making it particularly tailored for women.

Prior to the transition, Ellevest had more than 70,000 clients.

Reporting Period	Users
2024	70,730
March 2023	146,549
Feb 2022	110,300
March 2021	123,000

Source: ADV Form Fillings, CEO interview

Post-transition, Ellevest has refocused its services exclusively on high-net-worth individuals, families, and institutions, requiring a minimum of $500,000 in investable assets. While the exact number of clients currently served by Ellevest hasn’t been publicly disclosed, it’s evident that the client base is now significantly smaller and more concentrated on personalized wealth management services.

Ellevest AUM

Ellevest’s assets under management (AUM) experienced substantial growth during its years as a robo-advisor, increasing from $197 million in December 2018 to over $2.1 billion by early 2024, prior to selling its robo-advisory business to Betterment. This growth reflected Ellevest’s strong appeal among women investors and its commitment to socially responsible investing and financial empowerment.

This evolution underscores Ellevest’s adaptability, shifting from scale to specialization while maintaining its core purpose of putting more money in the hands of women.

Reporting Period	Reported Value
July 2024	2.1B
Sep 2023	1.3B
Mar 2023	1.62B*
Mar 2022	1.01B*
Dec 2021	1.12B
Sep 2021	1.03B
Jun 2021	1.01B
Mar 2021	829M
Dec 2020	684M
Sep 2020	557M
Jun 2020	468M
Mar 2020	361M
Dec 2019	360M
Sep 2019	286M
Jun 2019	253M
Mar 2019	210M
Dec 2018	197M

Source: Fintel, *ADV Form Fillings

The data provided primarily comes from an external source, Fintel. Nonetheless, it’s crucial to note that the value presented in the table should not be used as a substitute for Assets Under Management (AUM), as it does not include cash held in accounts.

Ellevest Valuation

Ellevest´s valuation has steadily increased since its inception. Ellevest has completed 7 funding rounds over the years, including its most recent round in April 2022, which raised $153.4 million in growth capital, leading to a valuation of $363.36 million.

The company’s intention to go public through an IPO in the near future remains uncertain, with no official announcements made on this matter. However, because Ellevest keeps growing steadily and becoming more valuable, they might decide to go public in the next few years.

Reporting Period	Post Money Valuation
Apr 2022	$364.36M
Nov 2020	$198.06M
Mar 2019	$163.18M
Sep 2017	$82.33M

Source: Forge Global

Ellevest Revenues

Ellevest now generates revenue primarily through its Private Wealth Management services, targeting high-net-worth individuals with a minimum of $500,000 in investable assets. The firm’s fee structure for these clients can reach up to 1.00% of assets under management, depending on the level of service and portfolio complexity.

Previously, Ellevest also earned revenue from:

Subscription fees for its robo-advisor service ($12/month or $129/year),
Interchange fees from its branded debit card, and
Discounted 1:1 sessions with Certified Financial Planners (CFPs®) offered to all users, with a 50% discount for robo-advisor clients.

Conclusion

In summary, Ellevest has evolved from a widely accessible robo-advisor into a specialized wealth management firm focused on serving high-net-worth individuals, particularly women. While it no longer offers entry-level investment services or automated portfolios, Ellevest continues to lead in its mission to close the gender wealth gap by providing personalized financial planning, impact investing opportunities, and expert advisory support.

What continues to set Ellevest apart is its unwavering commitment to addressing the financial challenges women uniquely face, such as career interruptions, pay disparities, and longer life expectancies. Now, through a high-touch, values-driven advisory model, the firm aims to deliver deeper impact and long-term value for its clients.

Although Ellevest is privately held and not obligated to publicly report detailed financials, this article has compiled the most recent and relevant statistics available to offer a current picture of the company’s size, direction, and role in the evolving financial landscape.