Largest Wealth Management Firms by AUM in 2026

Wealth management firms have grown in tandem with the increasing number of millionaires, driven by the perception of wealth management as a premium service that often requires high minimum investments.

Key metrics, such as Assets Under Management (AUM), client base, regulatory oversight, and client profile, are essential for assessing a firm’s performance, security, and reputation.

AUM is especially important, as it reflects the total market value of client assets under management and directly impacts firm revenue, as many firms charge fees based on AUM.

Here’s the list of the largest wealth management firms in the world by Assets Under Management (AUM):

Some companies mentioned above are widely recognised for services beyond wealth management, including Charles Schwab and J.P. Morgan, which provide brokerage services. Renowned banks like Citigroup and Bank of America also feature on the list. What ties these examples and others in the table together? They all offer wealth management services through specialised service lines.

Morgan Stanley Wealth Management remains the largest wealth management provider globally, with total client assets across its Wealth and Investment Management segments reaching $9.22 trillion as of March 31, 2026 ($7.35 trillion in Wealth Management alone, plus $1.87 trillion in Investment Management). Morgan Stanley overtook UBS Global Wealth Management during Q4 2024 and has maintained its lead through Q1 2026, supported by record net new assets of $118 billion in the quarter. UBS Group’s invested assets stood at $6.9 trillion at the end of Q1 2026, with Global Wealth Management invested assets specifically at $4.66 trillion, reflecting continued client momentum across both firms even amid more volatile market conditions.

List of the Largest Wealth Management Firms

Morgan Stanley Wealth Management is the wealth management division of US-based Morgan Stanley (NYSE: MS), a leading global financial services firm. It stands as the largest wealth management firm in the world, offering a comprehensive range of services and products tailored to diverse client segments, including individual investors, families, ultra-high-net-worth clients, family offices, and institutional clients. The firm’s wealth management capabilities are bolstered by Morgan Stanley’s broader integrated platform, including investment banking, capital markets, and asset management.

J.P. Morgan’s wealth franchise spans J.P. Morgan Private Bank (serving high-net-worth and ultra-high-net-worth clients) and J.P. Morgan Wealth Management (serving mass-affluent and affluent clients through Chase branches, online channels, and dedicated advisors).

Beyond standard banking services, the wealth franchise offers a comprehensive suite including Trust & Estate Planning, Philanthropy Services, Family Governance, Private Business Advisory, Executive Compensation Advisory, Wealth Structuring and Strategy, and Family Office Services. As part of JPMorgan Chase (NYSE: JPM), the world’s largest US-headquartered bank by market capitalisation, the wealth division benefits from the broader firm’s research capabilities, investment products, and global reach.

UBS (NYSE/SIX: UBS) is the world’s largest pure-play wealth manager and a leading global financial services firm headquartered in Zurich, Switzerland. UBS Global Wealth Management offers high-net-worth and ultra-high-net-worth individuals around the world a complete range of tailored advice and investment services.

The platform spans investment management, estate planning, corporate finance advice, lending solutions, and specialist wealth management products. Following the 2023 acquisition of Credit Suisse, UBS has significantly expanded its scale and global reach, with the integration nearing completion as of Q1 2026.

Bank of America (NYSE: BAC) provides wealth management services through its Global Wealth and Investment Management (GWIM) division, which includes Merrill Lynch Wealth Management, Bank of America Private Bank (formerly U.S. Trust), and the Merrill Edge self-directed and consumer investments platform. The majority of GWIM’s assets under management originate from Merrill Lynch, which Bank of America acquired in 2009 during the global financial crisis. GWIM revenues reached a record $6.7 billion in Q1 2026 (up 12% YoY), with asset management fees up 15% YoY reflecting higher market valuations and continued net inflows.

Goldman Sachs Private Wealth Management is part of the Asset & Wealth Management (AWM) division of Goldman Sachs (NYSE: GS). With approximately 3,000 financial advisors globally, Goldman Sachs Private Wealth Management provides access, guidance, and bespoke investment solutions to ultra-high-net-worth clients (typically requiring $10 million+ in investable assets).

The platform leverages Goldman Sachs’s full institutional capabilities, including alternatives, structured products, capital markets, and proprietary research, to deliver sophisticated investment strategies. The broader AWM division reached a record $3.65 trillion in assets under supervision in Q1 2026, marking 33 consecutive quarters of long-term fee-based net inflows.

Edward Jones is a private partnership financial services firm headquartered in St. Louis, Missouri, serving more than 9 million clients across the United States and Canada. The firm is renowned for its branch-based model, with offices in 68% of US counties and all Canadian provinces, complemented by web and mobile apps that enable clients to track retirement goals in real time and collaborate with their financial advisors.

Edward Jones provides two main wealth management options: Edward Jones Advisory Solutions (discretionary managed accounts) and Edward Jones Guided Solutions (collaborative advisor-client decision-making). The firm also launched Edward Jones Generations in 2025, a dedicated service for high-net-worth clients with $10 million+ in investable assets, and received conditional FDIC approval for Edward Jones Bank in early 2026.

FNZ Group is a global wealth management technology platform headquartered in Wellington, New Zealand (with major operations in London and across 30+ countries), founded in 2003. FNZ operates as a B2B platform-as-a-service provider – not as a direct-to-consumer wealth manager – powering the wealth and asset management operations of major financial institutions, banks, insurers, and independent wealth managers.

Its objective is to “open up wealth” by dismantling friction in the wealth management value chain, enabling clients to deliver more transparent, accessible, and personalised investment experiences through a modern, digital-first technology stack. FNZ’s customer base includes Aviva, Barclays, Lloyds Banking Group, Quilter, Santander, and Vanguard, among 650+ financial institutions globally. Under CEO Blythe Masters (appointed September 2024), the company has continued to scale its platform while pursuing operational efficiencies.

Citigroup (NYSE: C) provides wealth management services through its Citi Wealth division, which encompasses three main service lines: Citi Private Bank (serving ultra-high-net-worth clients with typically $25 million+ in investable assets), Citigold and Citigold Private Client (serving affluent and high-net-worth clients), and Wealth at Work (workplace wealth management for professionals at law firms, consulting firms, and other partnerships).

Citi Wealth’s 3,000+ financial advisors provide high-net-worth and ultra-high-net-worth clients with personalised planning, investment guidance, and access to Citigroup’s global capabilities. Citi Wealth’s Q1 2026 results marked the division’s eighth consecutive quarter of revenue growth, with revenues up 11% YoY and $15 billion in net new investment assets gathered in the quarter.

Charles Schwab (NYSE: SCHW) is best known for its brokerage and custody services, but also operates a substantial wealth management franchise through Schwab Wealth Advisory™ (SWA). SWA offers high-net-worth clients a comprehensive, personalised wealth management strategy with access to a dedicated Wealth Advisor backed by a team of specialists covering retirement planning, estate planning, tax-efficient investing, and risk management.

The minimum investment for SWA is $500,000, with fees starting at 0.80% and decreasing at higher asset levels. Schwab is also expanding its physical SWA branch network from four pilot locations to 30 dedicated wealth advisory offices by 2027, signalling a significant strategic shift toward in-person high-net-worth client service. Beyond SWA, Schwab also offers Schwab Intelligent Portfolios Premium (hybrid robo-advisory with CFP access from $25,000) and Schwab Managed Portfolios for clients with different needs.

Julius Baer (SIX: BAER) is Switzerland’s leading pure-play wealth management group, headquartered in Zurich with origins dating back to 1890. The firm is considered an international reference in private banking, with a presence in approximately 25 countries and 60 locations including key hubs in Dubai, Singapore, Hong Kong, Frankfurt, London, Luxembourg, Monaco, Mumbai, and Tel Aviv.

Julius Baer offers wealth planning across a wide range of situations – from securing children’s financial future and gaining clarity on tax matters to guidance on succession, retirement, philanthropy, and international relocation. Its discretionary mandates (representing 55% of AUM), advisory portfolios, and alternative investments (private equity and hedge funds) are tailored to ultra-high-net-worth and high-net-worth clients. Under CEO Stefan Bollinger (appointed 2024), the firm has continued strengthening its risk and compliance framework while delivering record AUM and operating income.

BNP Paribas Wealth Management is the largest private bank in the Eurozone and a leading global wealth manager, headquartered in Paris and operating across Europe, Asia, and the Middle East. The division employs over 6,700 professionals supporting high-net-worth and ultra-high-net-worth individuals in protecting, growing, and passing on their wealth across generations. BNP Paribas Wealth Management enables clients to build portfolios aligned with their long-term objectives, while also facilitating planning around family governance, sustainable investing, and intergenerational wealth transfer.

As part of BNP Paribas Group (Euronext Paris: BNP), the leading bank in the Eurozone with operations in 64 countries, the wealth management franchise benefits from the broader group’s investment banking, asset management (€1.6 trillion AUM combined platform following the AXA IM integration), and corporate banking capabilities.

Corient (formerly CI Private Wealth) is the wealth management arm of CI Financial, a Canadian financial services firm that was taken private by Mubadala Capital in August 2025 in a $4.7 billion transaction. Corient operates as a US-based integrated wealth manager headquartered in Miami, providing fee-only services to ultra-high-net-worth and high-net-worth individuals and families across the United States.

Following the agreed acquisitions of Stonehage Fleming (~$175 billion AUA) and Stanhope Capital (~$40 billion AUM), expected to close in H1 2026, Corient is positioned to become the world’s largest independent advisory firm focused on ultra-high-net-worth and high-net-worth clients, with approximately $430 billion in combined assets under advisement. The firm operates through 260+ partner firms with deeply personal service, creative wealth planning, and objective advice as core principles.

Insignia Financial (ASX: IFL) is an Australian wealth management firm headquartered in Melbourne, providing superannuation, investment platforms, asset management, and financial advice services. The firm operates well-known brands including MLC (relaunched in October 2025 as the firm’s go-forward consumer brand, with 138 years of heritage), Shadforth Financial Group (financial advice), and Bridges Financial Services.

Insignia provides extensive wealth management products and services with a high degree of individual tailoring, and emphasises enhancing the financial literacy of its clients. The firm is currently progressing a scheme of arrangement with CC Capital, a US-based private equity firm, expected to complete in H1 2026 – which would take Insignia Financial private.

What is a wealth management firm?

A wealth management firm is a financial institution that provides comprehensive services tailored to help individuals and families manage their wealth effectively. These services typically include investment management, financial planning, retirement planning, tax planning, estate planning, philanthropic advisory, and bespoke financial solutions for complex situations such as business succession or international relocation.

Wealth management is generally designed for individuals with substantial net worth – typically those classified as affluent, high-net-worth (HNW), or ultra-high-net-worth (UHNW) clients. Most firms apply minimum investment thresholds that scale with the depth of service: from approximately $250,000-$500,000 for entry-level advisory programmes (e.g., Schwab Wealth Advisory, J.P. Morgan Wealth Management) to $10 million+ for ultra-high-net-worth platforms (e.g., Goldman Sachs Private Wealth Management, Edward Jones Generations) and $25 million+ for top-tier private banks (e.g., Citi Private Bank).

Bottom line

AUM is a crucial indicator for wealth management firms, given its direct impact on revenue generation. Most firms charge fees based on a percentage of AUM (typically 0.25% to 1.5% per year, scaling down with portfolio size), making the size of AUM a critical factor in business sustainability and competitive positioning.

In this article, we have highlighted the world’s largest wealth management firms based on AUM as of Q1 2026. As wealth management is a deeply personalised service, the specifications, fees, and service quality can vary significantly from one client to another. If you are interested in the services of any of the firms mentioned above, we recommend:

• Contacting the firm directly to understand current minimums, fees, and service tiers applicable to your situation;
• Comparing multiple providers to ensure the platform aligns with your investment philosophy, geographic location, tax jurisdiction, and long-term goals;
• Reviewing regulatory standing in your jurisdiction (e.g., SEC registration in the US, FCA authorisation in the UK, BaFin authorisation in Germany, CSSF authorisation in Luxembourg);
• Considering alternatives: independent fee-only RIAs, robo-advisors, and self-directed brokerage with advisory add-ons can also offer high-quality service at lower price points.

We hope this article has clarified your understanding of the global wealth management landscape and helped you make a more informed decision if you are evaluating these services for yourself or your family.