Impossible Foods IPO: revenue, investors, valuation & how to invest

Impossible Foods overview

Starting out in 2011, the primary goal of Impossible Foods was to create a product made from plants that tasted like meat. It took until 2016 and lots of trial and error before it launched its landmark product – the ‘Impossible Burger’.

Since then, the company has been building its brand and trying to get its products into as many mouths as possible. This resulted in partnerships with major US fast-food chains like White Castle (in 2018) and Burger King (in 2019).

Along with a presence in restaurants and fast-food diners, Impossible Foods went on to make some of its products available in grocery stores for customers to pick up. After perfecting the burger, the company has been expanding its efforts into new alternatives like plant-based sausages.

Impossible Foods Key company facts

Impossible Foods company statistics

Below is a breakdown of some key figures, including Impossible Foods’ revenue, estimated value, and type of customers.

Revenue estimates for Impossible Foods

Impossible Foods is a private company and does not publicly disclose its financials. Figures above 2022 have not been officially confirmed. Third-party estimates vary widely, and the company’s CEO acknowledged in mid-2024 that Impossible Foods remains unprofitable and that ‘the category is not where it needs to be,’ suggesting revenue growth has likely slowed. For context, publicly-listed competitor Beyond Meat reported ~$326 million in net revenues for 2024.

Impossible Foods’ customers

Estimated value of Impossible Foods

Impossible Foods’ competitors

The plant-based meat category has become increasingly crowded, and Impossible Foods competes with both dedicated alternative-protein brands and major traditional meat producers who have launched their own plant-based lines. The sector has also seen significant consolidation and several high-profile failures in recent years, including Tattooed Chef’s 2023 bankruptcy and JBS shutting down its Planterra plant-based business in the US.

Here are some of the most notable competitors to Impossible Foods:

• Beyond Meat
• Tyson Foods
• Perdue Farms
• Smithfield Foods
• Hormel
• Quorn
• Cargill
• Nestlé (Garden Gourmet / Sweet Earth)
• JBS (though it shuttered its Planterra plant-based US business in 2022)
• MorningStar Farms (Kellanova)
• Lightlife / Field Roast (Greenleaf Foods, owned by Maple Leaf Foods)
• Eat Just
• Meati Foods

Who are Impossible Foods’ biggest investors?

Impossible Foods has the backing of some big investors and venture capitalists, such as:

• Khosla Ventures (original seed investor)
• Bill Gates
• Temasek
• Google Ventures (GV)
• Horizons Ventures
• Mirae Asset Global Investments
• Coatue Management
• Sailing Capital
• Open Philanthropy Project
• UBS
• Viking Global Investors
• SoftBank
• CPP Investments

There are also some big-name celebrity investors who believe that plant-based meat is the way forward and happen to be investing in Impossible Foods:

• Jay-Z
• Serena Williams (also through Serena Ventures)
• Katy Perry
• Jaden Smith
• Trevor Noah
• will.i.am
• Questlove
• Alexis Ohanian
• Kirk Cousins
• Paul George
• Ruby Rose
• Peter Jackson
• Zedd

When is the Impossible Foods IPO?

Impossible Foods first signalled in 2021 that it was considering an initial public offering (IPO) within roughly 12 months. That timeline passed without an IPO, largely reflecting a tougher macroeconomic backdrop marked by higher interest rates, persistent inflation concerns, and reduced investor appetite for growth-stage consumer brands.

The company has also been closely watching the public-market performance of peers such as Beyond Meat. Beyond Meat’s stock surged shortly after its IPO but later declined sharply from its IPO price, reinforcing caution across the alternative protein sector and likely contributing to Impossible Foods’ decision to delay going public.

In April 2024, CEO Peter McGuinness reaffirmed that an IPO remains a strategic option, suggesting it could occur “in the next two to three years.” As of 2026, there has been no formal IPO filing or announced timeline. The decision still appears to hinge on external market conditions, particularly equity market stability, investor sentiment toward food-tech companies, and valuation expectations, rather than operational readiness alone.

In short, an Impossible Foods IPO remains possible, but it is more likely to occur once public markets are consistently receptive to growth-oriented consumer and food innovation companies, rather than on a fixed internal schedule.

How to invest and buy shares after the Impossible Foods IPO

After the Impossible Foods IPO date, you can freely buy the newly listed stock. Interactive Brokers and eToro are two top-rated brokers where you can access Impossible Foods shares and buy the stock with low fees after the IPO. Take a look at both these brokerage options below:

Founded in 1978, the IBKR platform lets you access over 150 market destinations in 30+ countries and trade any asset you may be looking for: Stocks, Bonds, ETFs, Forex, Funds, Commodities, Options, Futures, CFDs, Cryptos Futures, and even tiny small companies (a.k.a micro caps).

If you want to buy Impossible Foods stock after the IPO, here’s how you can buy shares using Interactive Brokers:

1. Open a trading account with Interactive Brokers.
2. Deposit funds into your account.
3. Once it’s available, search for the Impossible Foods stock, there is no confirmed ticker symbol right now.
4. Place the type of order you wish to use (e.g. market, limit, stop, etc.).
5. Once you’ve bought your desired number of Impossible Foods shares, continue to monitor performance.

If you’d like to learn more about the IBKR platform, check out our full-length Interactive Brokers review.

Founded in 2006 in Israel, eToro now has over 35 million customers worldwide. The platform is widely known for its social and copy-trading features. It allows users to trade stocks, ETFs, cryptocurrencies, and CFDs on stocks, ETFs, commodities, Forex, indices, and cryptocurrencies.

If you’re planning to buy Impossible Foods stock after the IPO, here’s how you can buy shares using eToro:

1. Open an account with eToro*.
2. Head to the ‘Markets’ page, and select ‘Stocks’.
3. Search for the Impossible Foods stock and select ‘Trade’.
4. Next, hit ‘BUY’.
5. Choose how much you want to invest in Impossible Foods or the number of shares you want to buy.
6. Select your leverage (or ensure that leverage is set to X1).
7. Decide on a take-profit parameter if you want to automate a future sale of your Impossible Foods stock.
8. Finally, hit ‘Open Trade’.

If you’d like to learn more about eToro, check out our in-depth eToro review.

Bottom line on investing in the Impossible Foods IPO

A potential Impossible Foods IPO would still matter for the plant-based food sector, given the company’s brand recognition and global partnerships. But the optimism that surrounded it in 2021, when it last raised capital at a $7 billion valuation, has clearly faded. In mid-2024, CEO Peter McGuinness acknowledged that the company remains unprofitable and that “the category is not where it needs to be,” adding that Impossible Foods is considering multiple liquidity paths, including a potential sale rather than just an IPO. This followed two rounds of layoffs in 2022 and 2023, and secondary market platforms like Forge and EquityZen now imply valuations well below the $7 billion headline number.

Competitor Beyond Meat, the sector’s public benchmark, has seen its share price collapse from post-IPO highs above $200 to just a few dollars, weighing on sentiment across the entire alternative protein space. Impossible Foods still has real strengths – strong partnerships with chains like Burger King, a deep investor base, and valuable heme technology consolidated through its 2024 Motif FoodWorks settlement – but the path forward is uncertain. Whether the eventual outcome is an IPO, an acquisition, or continued private operation, investors should go in with realistic expectations rather than assuming a return to peak 2021 valuations.