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How to Invest in Prime Hydration – Logan Paul & KSI’s Drink

Ricardo Fernandes| Updated January 3rd, 2024

If you’re a fan of YouTube stars like KSI and Logan Paul, you’ve likely come across their trending energy drink, Prime. Now, you might be wondering how to invest in stocks from their company.

Prime Hydration, owned by Logan Paul and KSI, burst onto the scene in 2022. Their sports and energy drinks, backed by famous partnerships, quickly gained popularity, raking in over $250 million in global sales in just one year. 

Want to know if you can invest in Prime Hydration stocks? Wondering about alternative investments with similar exposure? We’ve got you covered!

Can you invest in Prime Hydration stock?

Unfortunately, you are not able to buy Prime Hydration stock! As of this writing, Prime Hydration is not publicly traded, meaning you can’t directly purchase its shares because it’s not available on the stock market.

However, the brand’s substantial success and potential for future growth have sparked significant interest, leaving many investors wondering about the prospect of owning a stake in this thriving beverage company.

What is Prime Hydration?

Prime Hydration, the brainchild of renowned influencers Logan Paul and KSI, is known for its energy drink Prime! Launched in 2022, Prime Hydration quickly carved its niche in the sports and energy drink market, generating over $250 million in global sales within its inaugural year.

This brand, backed by the star power of YouTubers Logan Paul and KSI, gained widespread recognition through strategic social media marketing and impactful sponsorships. Prime Hydration offers a diverse range of beverages, including sports drinks, energy drinks, and mixes. The product line boasts hydration drinks featuring 10% coconut water, electrolytes, B vitamins, and BCAAs, while the energy drinks pack a punch with 200mg of caffeine.

Notably, Prime Hydration has secured high-profile partnerships with renowned entities such as Arsenal, the Ultimate Fighting Championship, FC Bayern Munich, FC Barcelona, Los Angeles Dodgers, and more.

UFC partners with Prime Hydration

Who owns Prime Hydration?

Explore the official Prime Hydration website, and you’ll find vibrant pictures of Logan Paul and KSI proudly showcasing their energy drinks with lots of caffeine, electrolytes, and zero sugar. The website shares a quick story, highlighting how these influencers started their journey by launching the first product in 2022, creating a real brand.

Prime’s official website

But, here’s a surprise twist in the ownership story. Prime Hydration isn’t just owned by Logan Paul and KSI; it’s a joint venture with Congo Brands, a company based in Louisville, Kentucky. Max Clemons and Trey Steiger co-own Congo Brands, and they play a crucial role in driving Prime Hydration LLC forward.

Will Prime Hydration Go Public?

The question on everyone’s mind is, “Will Prime Hydration go public?” Right now, the energy drink company created by YouTube stars Logan Paul and KSI isn’t on the stock market. But there’s a lot of talk about a possible IPO at the end of 2024.

Prime Hydration has been making headlines, becoming the official drink of the LA Dodgers in just one year. People want to know if they can invest and be part of this success story. Rumors of a $10 billion valuation and potential acquisition by Coca-Cola are adding to the excitement.

LA Dodgers partners with Prime

Prime Hydration IPO

Let’s start with the basics: What is an IPO? An IPO, or initial public offering, is when a private company introduces its shares to the public for the first time. It’s a way for the company to raise funds from everyday investors. So, if you’re eyeing the chance to grab Prime Hydration stocks, an IPO is your golden opportunity to jump on board and be part of the action. 

However, Prime Hydration has not disclosed an official IPO date, keeping investors and enthusiasts alike in suspense about the timing of its potential entry into the public stock market.

Prime Hydration Stock Price

As of now, Prime Hydration remains a privately held company; thus, there is no publicly disclosed stock or share price

However, there’s a lot of talk in the market suggesting that Prime Hydration could be worth a hefty $10 billion. People are buzzing about the possibility of Coca-Cola buying them out, adding even more excitement to the mix.

Prime Hydration stock alternatives

If you really want to gain exposure to the beverage and consumer goods industry, but at this moment, you can’t buy Prime Hydration stocks, you may consider Exchange-Traded Funds (ETFs) that specifically target this sector. Two ETFs to check out are:

  1. Consumer Discretionary Select Sector SPDR Fund (XLY): This ETF includes a broad range of consumer discretionary stocks, which encompasses companies in the beverage industry;
  2. Invesco Dynamic Food & Beverage ETF (PBJ):  Focused on the food and beverage sector, this ETF includes companies involved in the production, sale, and distribution of food and beverages.

Besides looking into ETFs, think about checking out stocks from other companies in the energy drink market. Some companies worth exploring include:

  1. Celsius Holdings, Inc. (CELH) – the drink advertised by Jake Paul
  2. Monster Beverage Corporation (MNST)

These companies have a significant presence in the market when compared to Prime Hydration and may offer distinct investment opportunities.

How to invest in Prime Hydration stock alternatives

Considering the alternatives mentioned above, our team has identified two brokers that may meet your needs as an investor looking to invest in Prime Hydration. This is especially useful for those who can’t invest directly in Prime Hydration because the company is not publicly traded and is on the lookout for alternatives.

Broker US Stock/ETF fee Minimum Deposit Available countries
Interactive Brokers Free for US investors. Up to $0.0035 per share (min $0.35) for international investors $/€/£0 Worldwide – exceptions apply.
eToro $0 (other fees apply) $10 (varies for different countries) Worldwide – exceptions apply.

The Bottom Line

While many are drawn to investing in Prime Hydration, the energy drink co-owned by Logan Paul and KSI, it’s important to know it’s not yet available for public trading. As we await news of a potential IPO, the company’s twists, like sharing ownership with Congo Brands, keep things interesting. While the IPO date and stock price remain undisclosed, rumours of a $10 billion valuation and a possible deal with Coca-Cola create buzz.

For those who can’t invest directly in Prime Hydration, there are other options. Consider industry-specific ETFs like Consumer Discretionary Select Sector SPDR Fund (XLY) and Invesco Dynamic Food & Beverage ETF (PBJ). If you’re looking at individual stocks, Celsius Holdings, Inc. (CELH) and Monster Beverage Corporation (MNST) are worth exploring. Brokers like Interactive Brokers and eToro offer opportunities for investors beyond Prime Hydration. Stay tuned for updates as the story unfolds!

Ricardo Fernandes
Fintech Analyst

Ricardo Fernandes is an undergraduate management student with a passion for finance and business. He serves as the CEO of one of Portugal's most promising junior initiatives, the Minho Investment Association, and holds the role of Ambassador for the renowned BIG-4 firm, Ernst & Young (EY).