Chip is a UK investing app that allows you to diversify your investments through real/alternative assets like cars and wine and funds from the world’s largest asset managers through a General Investment Account (GIA) or a Stocks & Shares ISA.Chip is a UK investing app that allows you to diversify your investments through real/alternative assets like cars and wine and funds from the world’s largest asset managers through a General Investment Account (GIA) or a Stocks & Shares ISA.