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M1 Finance vs eToro: 2023 Comparison

Franklin Carneiro da Silva| Updated: September 3, 2023

Are you confused about whether to choose M1 Finance vs eToro as a broker for your investing needs?

In this side-by-side comparison, we analyse M1 Finance vs eToro to help you understand how these apps compare on some of the most common features and make a better-informed decision about the best broker for you.

Below, you’ll find the pros and cons of each broker, as well as a comparison table that features the different fees charged, the financial instruments supported, the regulation, and more. Keep reading!

Ideal for
Mixed financial services, primarily Robo Advisor - US only

M1 Finance is a financial technology company that offers a unique blend of investing, banking, and personal finance management services.

It combines the features of a robo-advisor and a brokerage platform, allowing users to create customized investment portfolios and manage their money efficiently.

M1 Finance aims to empower individuals to take control of their financial future through a user-friendly and intuitive platform.

M1 Finance vs eToro: 2023 Comparison 1
Visit eToroAsset 3

74% of retail CFD accounts lose money.

Ideal for
Social trading and commission-free stock trading

eToro is a well-known worldwide fintech startup and the leader in the social trading field (following other people’s trades), with over 30 million users worldwide.

You can also invest in other products through their platform, which is intuitive and simple to use, making it a good choice for beginners. Plus, eToro offers commission-free stock trading (other fees apply).

Opening an account and depositing is easy, and you can even try it out with virtual money (a demo account). On the downside, spreads can be high for some products.

Pros and Cons

Pros

  • High-yield savings account
  • Commission-free stock and ETF investing
  • Automated investing solutions
  • Flexible personal loans
  • Traditional, Roth and SEP IRAs

Cons

  • No tax loss harvesting available
  • No Financial Advisors

Pros

  • Commission-free stock trading
  • Social Trading and other innovative products
  • Wide variety of financial products
  • Slick, modern, and easy for anyone to use
  • Top tier regulators

Cons

  • Limited disclosed financial information
  • Withdraw and inactivity fees
  • Spread, overnight, inactivity, and currency conversion fees higher than average
  • Only one currency account (USD) - a currency conversion fee is applied if you deposit in a different currency
  • Doesn’t offer bonds, futures, or options
M1 Finance
M1 Finance vs eToro: 2023 Comparison 2
  •  
  • General Information
  • Founded in
  • Demo Account
  • Account Minimum
  • Interest on unninvested cash (annually)
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks
  • EU stocks
  • ETFs
  • Cryptocurrencies
  • Custody Fee
  • Inactivity Fee
  • Withdrawal Fee
  • Connectivity Fee
  • Currency Conversion Fee
  • Security
  • Regulators
  • Investor Compensation Scheme(per person, per institution)
  • M1 FinanceAsset 3
  • General Information
  • Founded in2015
  • Demo Account
  • Account Minimum$100
  • Interest on unninvested cash (annually)USD: 5.00% (with M1 Plus)
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks$0
  • EU stocksNot Applicable
  • ETFs$0
  • Cryptocurrencies1%
  • Custody Fee$0
  • Inactivity Fee$50 for accounts with up to $50 & no trading/deposit activity for 90+ days.
  • Withdrawal Fee$25**Wire Transfer (Domestic)
  • Connectivity Fee$0
  • Currency Conversion Fee$0
  • Security
  • RegulatorsSEC and FINRA
  • Investor Compensation Scheme(per person, per institution)Up to $500,000 for assets (of which up to $250,000 is for cash). **Includes a $250,000 limit for cash.
  • eToroAsset 3

    74% of retail CFD accounts lose money.

  • General Information
  • Founded in2007
  • Demo Account
  • Account Minimum$50**It varies between countries
  • Interest on unninvested cash (annually)0%
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs*On Indices, Currencies, Commodities, and Stocks.
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks$0
  • EU stocks$0
  • ETFs$0**Not all ETFs are offered with 0% commissions.
  • Cryptocurrencies1%**Spread on either side of a crypto trade.
  • Custody Fee$0
  • Inactivity Fee$10/month**After 1 year login inactivity.
  • Withdrawal Fee$5**Minimum withdrawal amount is $30.
  • Connectivity Fee$0
  • Currency Conversion FeeStarts from 0.50%
  • Security
  • RegulatorsFCA, CySEC and ASIC.
  • Investor Compensation Scheme(per person, per institution)

    Up to €20,000 for clients under eToro (Europe) Ltd; Up to £85,000 for clients under eToro (UK) Ltd.

Franklin Carneiro da Silva
Co-Founder & Fintech Analyst

Franklin is a CFA Level III Candidate with 3 years of experience in Wealth Management as a Fund Research Analyst and the Host of the "Edge Over Hedge" YouTube Channel.

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