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Interactive Investor vs AJ Bell: 2023 Comparison

Franklin Carneiro da Silva| Updated: August 3, 2023

Are you confused about whether to choose Interactive Investor vs AJ Bell as a broker for your investing needs?

In this side-by-side comparison, we analyse Interactive Investor vs AJ Bell to help you understand how these apps compare on some of the most common features and make a better-informed decision about the best broker for you.

Below, you’ll find the pros and cons of each broker, as well as a comparison table that features the different fees charged, the financial instruments supported, the regulation, and more. Keep reading!

Ideal for
UK investors with medium-to-large portfolios

Interactive Investor is a UK flat-fee investment service with more than 400,000 users with over £55 billion in assets under management.

It offers a vast selection of investment options, including trading, SIPP, and ISAs. The Stocks and Shares ISA starts at £4.99 per month (“Investor service plan”).

Interactive investor also provides 24h customer support on weekdays as well as a very active discussion forum.

Ideal for
Pension plans in the UK

AJ Bell is a prominent investment platform and wealth management company based in the United Kingdom. It offers stocks, ETFs, funds, and pensions.

One of AJ Bell’s key strengths lies in its transparent and competitive fee structure. The company aims to provide cost-effective investment solutions, offering investors access to a range of low-cost options.

AJ Bell places a strong emphasis on customer service and support. Besides, it is regulated by the Financial Conduct Authority (FCA).

Pros and Cons

Pros

  • User-friendly trading platforms
  • Multi-currency account
  • Access over 40,000 global investments
  • Exclusive seminars and events
  • Good educational resources

Cons

  • Limited product offering
  • Basic charting (limited customization) and analytic tools
  • Expensive for investors with smaller portfolios

Pros

  • User-Friendly Platform
  • Good customer service
  • Transparent fee structure
  • Regular educational content

Cons

  • Limited Product Range (no forex, options and futures)
  • Low technical data
Interactive Investor vs AJ Bell: 2023 Comparison 2
aj bell logo
  •  
  • General Information
  • Founded in
  • Demo Account
  • Account Minimum
  • Interest on unninvested cash (annually)
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks
  • EU stocks
  • ETFs
  • Cryptocurrencies
  • Custody Fee
  • Inactivity Fee
  • Withdrawal Fee
  • Connectivity Fee
  • Currency Conversion Fee
  • Security
  • Regulators
  • Investor Compensation Scheme(per person, per institution)
  • Interactive InvestorAsset 3
  • General Information
  • Founded in1995
  • Demo Account
  • Account Minimum£0
  • Interest on unninvested cash (annually)GBP: Up to 5.75%
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks£3.99
  • EU stocks£5.99**£3.99 for UK stocks
  • ETFs£3.99
  • CryptocurrenciesNot Applicable
  • Custody Fee£0
  • Inactivity Fee£0
  • Withdrawal Fee£0
  • Connectivity Fee£0
  • Currency Conversion Fee~1.50%
  • Security
  • RegulatorsFCA
  • Investor Compensation Scheme(per person, per institution)

    Up to £85,000.

  • AJ BellAsset 3
  • General Information
  • Founded in1995
  • Demo Account
  • Account Minimum£0
  • Interest on unninvested cash (annually)GBP: Up to 5.70%
  • Products
  • Stocks
  • ETFs
  • Bonds
  • Funds
  • Options
  • Futures
  • CFDs
  • Leverage Products
  • Forex
  • Cryptocurrencies
  • Commodities
  • Fees
  • US stocks£9.95
  • EU stocks£9.95
  • ETFs£9.95
  • CryptocurrenciesNot Applicable
  • Custody Fee0.25% per annuam (max. £42)
  • Inactivity Fee£0
  • Withdrawal Fee£0
  • Connectivity Fee£0
  • Currency Conversion Fee-
  • Security
  • RegulatorsFCA
  • Investor Compensation Scheme(per person, per institution)

    Up to £85,000

Franklin Carneiro da Silva
Co-Founder & Fintech Analyst

Franklin is a CFA Level III Candidate with 3 years of experience in Wealth Management as a Fund Research Analyst and the Host of the "Edge Over Hedge" YouTube Channel.

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