Are you confused about whether to choose AJ Bell vs Freetrade as a broker for your investing needs?
In this side-by-side comparison, we analyse AJ Bell vs Freetrade to help you understand how these apps compare on some of the most common features and make a better-informed decision about the best broker for you.
Below, you’ll find the pros and cons of each broker, as well as a comparison table that features the different fees charged, the financial instruments supported, the regulation, and more. Keep reading!
AJ Bell vs Freetrade: In a Nutshell
Pension plans in the UK
AJ Bell is a prominent investment platform and wealth management company based in the United Kingdom. It offers stocks, ETFs, funds, and pensions.
One of AJ Bell’s key strengths lies in its transparent and competitive fee structure. The company aims to provide cost-effective investment solutions, offering investors access to a range of low-cost options.
AJ Bell places a strong emphasis on customer service and support. Besides, it is regulated by the Financial Conduct Authority (FCA).
UK investors looking for a cheap ISA/SIPP
Freetrade is a commission-free UK stockbroker. It is an excellent choice for investors looking to build a long-term portfolio of stocks and ETFs with low fees.
They operate under a freemium (free+premium) business model. As you go up the pricing plans, users get extra features, such as ISA and SIPP, 3% interest on cash, and more.
Although Freetrade is only available for UK residents, the company plans to expand to Europe (you can follow the all-new developments here).
Pros and Cons
AJ Bell
Pros
- User-Friendly Platform
- Good customer service
- Transparent fee structure
- Regular educational content
Cons
- Limited Product Range (no forex, options and futures)
- Low technical data
Freetrade
Pros
- Free stock and ETF trading
- GIA, ISA, and SIPP
- No inactivity, account, or withdrawal fees
- No minimum deposit
- Great community (forum) – where users share ideas and learn about investing
- Nice and user-friendly app
Cons
- Limited asset classes (only stocks, ETFs, REITs, and investment trusts)
- Limited research and education
- Graphs and portfolio tracking still need some development
- No web or desktop platform yet (Beta version in Plus)
- No phone support – however, live chat support is very fast and efficient
- No 24/7 support
AJ Bell vs Freetrade: Side-by-side Comparison
- General Information
- Founded in
- Demo Account
- Account Minimum
- Interest on unninvested cash (annually)
- Products
- Stocks
- ETFs
- Bonds
- Funds
- Options
- Futures
- CFDs
- Leverage Products
- Forex
- Cryptocurrencies
- Commodities
- Fees
- US stocks
- EU stocks
- ETFs
- Cryptocurrencies
- Custody Fee
- Inactivity Fee
- Withdrawal Fee
- Connectivity Fee
- Currency Conversion Fee
- Security
- Regulators
- Investor Compensation Scheme(per person, per institution)
Franklin is a CFA Level III Candidate with 3 years of experience in Wealth Management as a Fund Research Analyst and the Host of the "Edge Over Hedge" YouTube Channel.
