Are you confused about whether to choose AJ Bell vs eToro as a broker for your investing needs?
In this side-by-side comparison, we analyse AJ Bell vs eToro to help you understand how these apps compare on some of the most common features and make a better-informed decision about the best broker for you.
Below, you’ll find the pros and cons of each broker, as well as a comparison table that features the different fees charged, the financial instruments supported, the regulation, and more. Keep reading!
AJ Bell vs eToro: In a Nutshell
Pension plans in the UK
AJ Bell is a prominent investment platform and wealth management company based in the United Kingdom. It offers stocks, ETFs, funds, and pensions.
One of AJ Bell’s key strengths lies in its transparent and competitive fee structure. The company aims to provide cost-effective investment solutions, offering investors access to a range of low-cost options.
AJ Bell places a strong emphasis on customer service and support. Besides, it is regulated by the Financial Conduct Authority (FCA).
Social trading and commission-free stock trading
eToro is a well-known worldwide fintech startup and the leader in the social trading field (following other people’s trades), with over 30 million users worldwide.
You can also invest in other products through their platform, which is intuitive and simple to use, making it a good choice for beginners. Plus, eToro offers commission-free stock trading (other fees apply).
Opening an account and depositing is easy, and you can even try it out with virtual money (a demo account). On the downside, spreads can be high for some products.
Pros and Cons
AJ Bell
Pros
- User-Friendly Platform
- Good customer service
- Transparent fee structure
- Regular educational content
Cons
- Limited Product Range (no forex, options and futures)
- Low technical data
eToro
Pros
- Commission-free stock trading
- Social Trading and other innovative products
- Wide variety of financial products
- Slick, modern, and easy for anyone to use
- Top tier regulators
Cons
- Limited disclosed financial information
- Withdraw and inactivity fees
- Spread, overnight, inactivity, and currency conversion fees higher than average
- Only one currency account (USD) - a currency conversion fee is applied if you deposit in a different currency
- Doesn’t offer bonds, futures, or options
AJ Bell vs eToro: Side-by-side Comparison
- General Information
- Founded in
- Demo Account
- Account Minimum
- Interest on unninvested cash (annually)
- Products
- Stocks
- ETFs
- Bonds
- Funds
- Options
- Futures
- CFDs
- Leverage Products
- Forex
- Cryptocurrencies
- Commodities
- Fees
- US stocks
- EU stocks
- ETFs
- Cryptocurrencies
- Custody Fee
- Inactivity Fee
- Withdrawal Fee
- Connectivity Fee
- Currency Conversion Fee
- Security
- Regulators
- Investor Compensation Scheme(per person, per institution)
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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 74% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
Franklin is a CFA Level III Candidate with 3 years of experience in Wealth Management as a Fund Research Analyst and the Host of the "Edge Over Hedge" YouTube Channel.
